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Meredith Cook
By Meredith Cook on September 25, 2020

"Don't make me think." Those four words, made famous by usability guru Steve Krug, sum up user experience at its core—and it’s the most fundamental key to successfully selling your product or service with inbound marketing. We know that a well-designed landing page should have engaging graphics or images, clean fonts that are easy to read, and pleasing colors. But aesthetics aside, making the end result as simple and pleasant as possible is the key to increasing your conversions and keeping your customers happy. Let’s look at eight strategic lessons you can implement on your landing pages for more success in conversion rates

Jantzen Pahl
By Jantzen Pahl
on August 13, 2020

Marketing may be fun, but it isn't always easy — especially if it's not one of your core competencies. Let's be real: you may need some help. That's where a marketing agency comes into the picture.

Kelly McEvitt
By Kelly McEvitt
on July 28, 2020

This may shock you, but people are spending a lot more time on their phones and computers than they used to — especially since the outbreak of COVID-19. In fact, research indicates that data usage in early 2020 increased by as much as 47% compared to 2019.

Jantzen Pahl
By Jantzen Pahl
on July 20, 2020

Finding new customers starts with successful lead generation strategies. Most people aren't going to visit a website they've never heard of and immediately make a purchase without doing any research or thinking about whether they are sure they want and need the product they are about to buy. At Brightlark Digital, we can help you capitalize on a variety of lead generation components to keep your company fresh in your potential customers' minds until they are ready to make a purchase. 

Meredith Cook
By Meredith Cook
on July 07, 2020

Brand affinity is a powerful driver for business growth. While brand awareness is a measure of how many consumers know about your business, and brand loyalty focuses on how many customers buy from your company, brand affinity is a metric that focuses on how customers feel about your brand. In other words, it's the technical term for why Coke drinkers would never get near a can of Pepsi, or why Android users get in arguments with Apple fans.

Tiffany Kluck
By Tiffany Kluck
on June 30, 2020

COVID-19 has forced a lot of companies to temporarily put their core marketing initiatives on the back-burner. However, the beauty of digital marketing is that it can still reach consumers with powerful advertising despite "stay at home" orders, business restrictions and changed buyer attitudes.

Todd Colston
By Todd Colston
on June 22, 2020

Effective SEO During a Crisis

Since the outbreak of the COVID-19 pandemic, the business world has certainly entered "uncharted territory." From social distancing guidelines to fully remote workforces, everyone is continuing to adapt to ever-changing circumstances. However, throughout it all a company's online presence has remained an absolutely vital element of successful marketing — and will continue to do so as we settle into the so-called "new normal."

Kelly McEvitt
By Kelly McEvitt
on June 15, 2020

The American economy is beginning to bounce back from the lows of March and April. Businesses are reopening, and restrictions are gradually being lifted.

Matt Walde
By Matt Walde
on June 04, 2020

On Monday, May 18th, 2020, AdVision Marketing, Inc., announced a name change to Brightlark Digital, as well as a complementary website domain name change to www.brightlark.com, effective immediately. The name change is part of a rebranding initiative to better position the team’s capabilities as a complete inbound marketing agency and not one that simply manages or places ads. 

Founded by Matt Walde in 2006, AdVision Marketing began its journey by planning and optimizing paid search ad campaigns for SMB’s throughout the country. Over the years, as technology and behaviors shifted, AdVision adapted. Today, Brightlark is a leading inbound marketing agency in Denver, CO, helping its customers attract relevant traffic online, generate and nurture qualified leads, and enable sales teams to more effectively qualify and close more business. 

“After much consideration and research, we concluded that our team had simply outgrown the AdVision brand name. It no longer represented the breadth of who we are and what we provide for our customers. Although ‘Brightlark’ doesn’t directly represent the work we produce, we felt the combination of ‘bright’ (intelligent or quick witted) and ‘lark’ (spirited adventure) was a much better fit for the spirit of this team and the journey we have ahead of us”, said Kelly McEvitt, Director of Services at Brightlark.   

Completing and complimenting the rebrand is a new identity, reflecting a fresh, modern perspective and hinting at the importance of the messages sent and received in marketing today.

“At the core of who we are as an agency, the new brand reflects the exact same values that we have had all along, but the obvious difference is our new logo and a few subtle design updates. I wanted the new aesthetic to feel fresh, optimistic, and approachable, while reflecting the authority and boldness with which we approach our business strategies. The interlocking shapes in the logo represent cohesiveness and connection, while the lively color palette gives that vibe of friendliness that a partner feels when working with our team,” said Meredith Cook, Senior Brand Manager at Brightlark.

“AdVision has been a part of my life for the past 14 years. It wasn’t easy to let go. But I can confidently say I am all in on Brightlark, and I’m beyond excited for the future that lies ahead of our amazing team”, said Matt Walde, Brightlark Founder and President. 

About Brightlark Digital

Brightlark is an inbound marketing agency and Platinum Hubspot Partner in Denver, CO. Brightlark crafts custom digital growth solutions for SMB’s who are either frustrated with the results they’re currently generating or who are looking to grow and scale their business more quickly. Brightlark’s solutions most commonly include elements of paid media management, SEO, conversion rate optimization, lead generation, marketing automation, and sales enablement. 

 

Contact: Brightlark PR Contact

Matt Walde, Brightlark Founder and President

303.284.3262 x301

matt@brightlark.com