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Entrepreneurs, charity and a home brew competition don’t usually go hand in hand, but they do when you live in Colorado!

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 September 9, 2016 marked the 3rd annual Colorado Startup Brews. This was AdVision’s second time participating in this annual fundraising event. Each year, 100% of the proceeds go to a different charity partner. This year, all proceeds went to the Dear Jack Foundation, a charitable organization that promotes positive outcomes for adolescent and young adult cancer patients and survivors through programs and strategic partnerships.

What is Colorado Startup Brews anyways?

It is a celebration of the things that make life in Colorado so great: entrepreneurship, charity and beer. Over 35 Colorado startups participated in home brewing and serving their unique beers at the event. Most startups brewed more than one, which brought the total number of beers poured to over 80! AdVision brewed a Peach Belgian Tripel Ale, named “Peach, Please.” Check out our awesome label below. (Designed by our talented in-house designer, Meredith)

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The event drew in over 800 people and  raised $36,000 for the Dear Jack Foundation. The Dear Jack Foundation serves the adolescent and young adult cancer community through collaboration, support, and focused initiatives. It is a 501(c)(3) and was founded by Andrew McMahon in July of 2006. You may recognize that name from bands such as Something Corporate, Jack’s Mannequin and his latest, Andrew McMahon In the Wilderness.

AdVision was one of the only digital marketing agencies from Denver participating, and we couldn’t be more proud to be a part of it. As brewers and as a part of the planning committee, we got to see our hard work come to fruition over the last eight months.  Sponsors for Colorado Startup Brews included AC Golden, Co-Brew, and Creative Circle, just to name a few! Some other startup brewers include Bowtie, Galvanize and ReadyTalk

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The brewing process itself is half the fun. Most people in Colorado love craft beer, so being able to be a part of the process and see how it's done is beyond cool. Last year was AdVision’s first experience with home brewing. The AdVision team said, “We had so much fun with last year’s event! Everything from the brewing process to the actual event itself was a riot. It’s great for team bonding and being able to do something so fun and unique that benefits charity at the same time is a win-win.” The whole AdVision team participated in the brewing process. 

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The competition was fierce. Startups brewed some pretty incredible beers. First, second and third place trophies (keg taps) were given out in three categories: People’s Choice, Judge’s Choice and Best Label Design. Although we didn’t place this year, we had a blast participating. We also think our beer was even better than our Grapefruit White IPA that won third place in the People’s Choice category last year. But you can't win them all. 

AdVision will keep Colorado Startup Brews in their annual philanthropy efforts for years to come. Not only is it a great networking event and just plain old fun, the chance to raise money for charity and build something everyone can be proud of is priceless. 

Still not sure what AdVision does? Drop us a line and we would be more than happy to answer any questions! 

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Post by Lindsey Holliday
September 29, 2016