It's time for another AdVision staff Q&A! This time we sit down with our queen of content, Sarah Brizendine. Content strategy, design and all things inbound are what get her up in the morning. Read on to get to know our inbound account manager better!
Q: What turned you on to inbound marketing?
To be honest, I never really knew what “inbound marketing” was before working at AdVision. I had worked at internships that centered around digital marketing in the past doing social media, content creation, SEO, PPC… all the good stuff that makes up Inbound, but hadn’t ever really had a holistic view of how they could all tie together.
When I got to AdVision and learned the inbound methodology, I was hooked. The concepts were something that just came really naturally to me. It took all those activities that had always lived in a silo and made them into a well-oiled machine.
I think what really got me into inbound marketing was its ability to help businesses in such a big way. There’s no better feeling than working with a client and seeing their traffic and leads increase so naturally overtime. I'm proud to say that I’ve become an inbound nerd.
Q: What were you up to before working at AdVision?
I had been backpacking Southeast Asia, eating all the spicy food I could find, for about 4 months before I headed back to Denver and found AdVision and the world of Inbound.
Q: Do you have any advice for people wanting to break into the inbound marketing field?
Educate yourself. The field is always changing, so staying up to date on best practices is a must. Read blogs (like HubSpot, Moz, SearchEngineWatch), talk to people in the space, see what the agencies and big companies are up to, get Inbound certified, etc. Nothing impresses us more than seeing someone take the initiative to learn how to talk the talk and walk the walk. The thing with Inbound is that it covers all different areas of digital marketing, from content to email to conversion rate optimization, so it’s pretty crucial to understand how all of it works together.
Q: What is your favorite thing about working at AdVision?
I’d have to say our team. I never thought I'd be lucky enough to work with such a talented and dedicated group of people that all get along on a personal and professional level. When we're not busy kicking ass for our clients, you'll find us playing highly competitive games of N64 Mario Kart, pranking Jon (another inbound marketing expert) by cardboarding his office, or indulging in a couple beers after work. I couldn't ask for a better team of people.
July 31, 2015