<img src="//bat.bing.com/action/0?ti=4069002&amp;Ver=2" height="0" width="0" style="display:none; visibility: hidden;">
Meredith Cook
By Meredith Cook
on September 25, 2020

"Don't make me think." Those four words, made famous by usability guru Steve Krug, sum up user experience at its core—and it’s the most fundamental key to successfully selling your product or service with inbound marketing. We know that a well-designed landing page should have engaging graphics or images, clean fonts that are easy to read, and pleasing colors. But aesthetics aside, making the end result as simple and pleasant as possible is the key to increasing your conversions and keeping your customers happy. Let’s look at eight strategic lessons you can implement on your landing pages for more success in conversion rates

Jantzen Pahl
By Jantzen Pahl
on August 13, 2020

Marketing may be fun, but it isn't always easy — especially if it's not one of your core competencies. Let's be real: you may need some help. That's where a marketing agency comes into the picture.

Kelly McEvitt
By Kelly McEvitt
on July 28, 2020

This may shock you, but people are spending a lot more time on their phones and computers than they used to — especially since the outbreak of COVID-19. In fact, research indicates that data usage in early 2020 increased by as much as 47% compared to 2019.

Jantzen Pahl
By Jantzen Pahl
on July 20, 2020

Finding new customers starts with successful lead generation strategies. Most people aren't going to visit a website they've never heard of and immediately make a purchase without doing any research or thinking about whether they are sure they want and need the product they are about to buy. At Brightlark Digital, we can help you capitalize on a variety of lead generation components to keep your company fresh in your potential customers' minds until they are ready to make a purchase. 

Meredith Cook
By Meredith Cook
on July 07, 2020

Brand affinity is a powerful driver for business growth. While brand awareness is a measure of how many consumers know about your business, and brand loyalty focuses on how many customers buy from your company, brand affinity is a metric that focuses on how customers feel about your brand. In other words, it's the technical term for why Coke drinkers would never get near a can of Pepsi, or why Android users get in arguments with Apple fans.

Tiffany Kluck
By Tiffany Kluck
on June 30, 2020

COVID-19 has forced a lot of companies to temporarily put their core marketing initiatives on the back-burner. However, the beauty of digital marketing is that it can still reach consumers with powerful advertising despite "stay at home" orders, business restrictions and changed buyer attitudes.

Todd Colston
By Todd Colston
on June 22, 2020

Effective SEO During a Crisis

Since the outbreak of the COVID-19 pandemic, the business world has certainly entered "uncharted territory." From social distancing guidelines to fully remote workforces, everyone is continuing to adapt to ever-changing circumstances. However, throughout it all a company's online presence has remained an absolutely vital element of successful marketing — and will continue to do so as we settle into the so-called "new normal."

Kelly McEvitt
By Kelly McEvitt
on June 15, 2020

The American economy is beginning to bounce back from the lows of March and April. Businesses are reopening, and restrictions are gradually being lifted.

Matt Walde
By Matt Walde
on June 04, 2020

On Monday, May 18th, 2020, AdVision Marketing, Inc., announced a name change to Brightlark Digital, as well as a complementary website domain name change to www.brightlark.com, effective immediately. The name change is part of a rebranding initiative to better position the team’s capabilities as a complete inbound marketing agency and not one that simply manages or places ads. 

Founded by Matt Walde in 2006, AdVision Marketing began its journey by planning and optimizing paid search ad campaigns for SMB’s throughout the country. Over the years, as technology and behaviors shifted, AdVision adapted. Today, Brightlark is a leading inbound marketing agency in Denver, CO, helping its customers attract relevant traffic online, generate and nurture qualified leads, and enable sales teams to more effectively qualify and close more business. 

“After much consideration and research, we concluded that our team had simply outgrown the AdVision brand name. It no longer represented the breadth of who we are and what we provide for our customers. Although ‘Brightlark’ doesn’t directly represent the work we produce, we felt the combination of ‘bright’ (intelligent or quick witted) and ‘lark’ (spirited adventure) was a much better fit for the spirit of this team and the journey we have ahead of us”, said Kelly McEvitt, Director of Services at Brightlark.   

Completing and complimenting the rebrand is a new identity, reflecting a fresh, modern perspective and hinting at the importance of the messages sent and received in marketing today.

“At the core of who we are as an agency, the new brand reflects the exact same values that we have had all along, but the obvious difference is our new logo and a few subtle design updates. I wanted the new aesthetic to feel fresh, optimistic, and approachable, while reflecting the authority and boldness with which we approach our business strategies. The interlocking shapes in the logo represent cohesiveness and connection, while the lively color palette gives that vibe of friendliness that a partner feels when working with our team,” said Meredith Cook, Senior Brand Manager at Brightlark.

“AdVision has been a part of my life for the past 14 years. It wasn’t easy to let go. But I can confidently say I am all in on Brightlark, and I’m beyond excited for the future that lies ahead of our amazing team”, said Matt Walde, Brightlark Founder and President. 

About Brightlark Digital

Brightlark is an inbound marketing agency and Platinum Hubspot Partner in Denver, CO. Brightlark crafts custom digital growth solutions for SMB’s who are either frustrated with the results they’re currently generating or who are looking to grow and scale their business more quickly. Brightlark’s solutions most commonly include elements of paid media management, SEO, conversion rate optimization, lead generation, marketing automation, and sales enablement. 

 

Contact: Brightlark PR Contact

Matt Walde, Brightlark Founder and President

303.284.3262 x301

matt@brightlark.com

Matt Walde
By Matt Walde
on May 25, 2020

Small businesses all over the US are finding ways to adapt to the ‘new normal’. This new normal is uncharted territory for the economy and people are just trying to figure out what their normal is going to entail. Adaption during times of uncertainty is all we have to make it through. Nobody is better at adapting to change than digital marketers. Well, challenging times call for unique perspectives and personalized solutions. 

Jantzen Pahl
By Jantzen Pahl
on May 22, 2020

Today's world is increasingly impacted by the unknown. Even as some regions begin opening back up, many businesses have been given strict guidelines for reopening, especially in relation to social distancing and health protection requirements.

With margins becoming slimmer and all the challenges related to employee headcount, business owners are working hard to limit their expenses as much as possible.

But through all this, one of the most pressing questions is: "Should businesses keep marketing during the COVID-19 crisis?" Here are some things that we think should be considered.

Jantzen Pahl
By Jantzen Pahl
on May 14, 2020

During a time of uncertainty with a disrupted economy, the strongest tension can be found internally with your employees. One of the best ways to avoid this tension and maintain these relationships is to reach out and let them know the plan of action and operation during this time. With many businesses, the best plan of action is "it's better we should all suffer a little, than any of us suffer a lot," according to leadership expert Simon Sinek.

Meredith Cook
By Meredith Cook
on April 28, 2020

With today's global uncertainty and the impending recession concerns, many businesses in nearly every industry will see budget cuts—especially in marketing. In an attempt to get the best possible results within little time, some business owners might also believe that their best option is to use their money on "quick wins" and short-term marketing campaigns while avoiding any long-term strategies, but this isn't the best course of action.

Meredith Cook
By Meredith Cook
on April 14, 2020

As a small business owner, you are most likely facing uncertain times ahead. Our collective world has been turned upside down in the wake of a global pandemic, and businesses are being impacted dramatically. Many companies are unable to function on all cylinders and some being forced to shut their doors completely. But while many business owners feel they are at a standstill, choosing to halt their usual marketing and advertising strategies, it's more important than ever for businesses to focus their strategy on adapting to the new challenges being thrown their way. What does that mean for marketing? Don't go dark.

Kelly McEvitt
By Kelly McEvitt
on April 09, 2020

As the coronavirus, or COVID-19, has continued to spread and more people are quarantined in their homes, Facebook traffic has seen an increase of over 50 percent over the last several weeks. Facebook, along with many other social media channels, is playing a key role in maintaining connectivity during these uncertain times. Subsequently, advertisers will be able to reach even wider audiences as more and more people turn to Facebook to keep them in touch with friends and family.

Kelly McEvitt
By Kelly McEvitt
on October 03, 2019

Getting people to your website is one thing, keeping them there is another story. With the average website visitor remaining onsite for 15 seconds, you have a very short window of time to capture their attention and direct them on a path to conversion. To get a better understanding of your visitor engagement, and to help identify areas for improvement, utilize tools like Google Analytics. Your bounce rate will indicate whether your users are finding what they need out of your website and your average session duration will tell you what pages guests find most engaging. 

Matt Walde
By Matt Walde
on April 10, 2019

As the saying goes, sometimes the heaviest thing in the office is the phone. I, like many other agency owners, am always looking for ways to find more business. The one thing we had never done consistently, or well, was prospect over the phone. The thought of calling a complete stranger and interrupting their day to tell them about our services was dreadful. This is when I decided to apply to HubSpot’s 8-week Sales Lion Bootcamp, with Dan Tyre. I knew there had to be a better way of going about this.

Josh Hansen
By Josh Hansen
on March 28, 2019

Advertising is simple and really hard. There are a lot of businesses, both big and small, wasting a lot of money on advertising. Bad advertising results can almost always be pointed back to poor planning and execution.

Whether you’re working with an agency or running your advertising efforts in-house, the following framework puts some structure around a proven approach to planning and launching a successful advertising campaign.

Talk to Us About Ad Campaigns

Matt Walde
By Matt Walde
on March 18, 2019

Whether you own a business or work for a great one, the notion of partnering with an agency to help grow your business more quickly has likely - at the very least - crossed your mind. Maybe you’ve realized a gap in your team’s capabilities. Maybe you want your marketing and sales efforts to move faster. Or maybe you’ve decided it’s time to rethink your lead generation and client acquisition strategies altogether, but don’t know where to start.

Joe Tiberio
By Joe Tiberio
on March 05, 2019

Local search engine optimization is a branch of SEO that focuses on maximizing a website’s chances of being found in local search results and can be an incredibly effective way to market your local business online.

Local SEO follows a strategic process that focuses on emphasizing the optimization efforts of local brick-and-mortar businesses. Optimization for local SEO can be quite different than traditional on-page SEO.
Callie Cernauskas
By Callie Cernauskas
on February 25, 2019

At this point, paying for advertising on search engines is a must. Just about everyone is doing it. When setting up campaigns, you’ll want to do extensive keyword research to see what keywords fit your company and industry. It's important to pinpoint your target audience and choose what keywords to bid on that would make the most sense for your company. You want to show ads for your products, services, etc. in your specific targeted locations. Be sure to check out some best practices for deciding on how you structure your Google Ads account and campaigns. After you have a campaign outline in place, you’ll want to make sure you don’t forget to bid on one of the most important keywords – your own brand.

Meredith Cook
By Meredith Cook
on February 14, 2019

 

A few tips to keep your work fresh this year: flat design is out (kind of), serifs are in, and some rules are just thrown out the window. From abstraction of art to unconventional font pairings to oversized designs that fall off the page, the trends for 2019 all scream to be seen. Take a look at some of our favorite examples below and how you can use them in your work this year.

 

Large, High-Impact Typography

This year, typography is going big—literally and figuratively. Large-format, all-caps type will take over, and fun effects on this type (think metallic and 3D) boost the impact even more. In addition, we’ll see typography get super involved in the design, playing an active role in interacting with the rest of the elements. Try mixing different font weights, experimenting with various type orientations and pairing unexpected fonts. 

Taryn Kaufman
By Taryn Kaufman
on February 11, 2019

To invest in a digital marketing agency or not to invest in a digital marketing agency, that is the question.

When it comes to reaping the benefits of online marketing and ramping up digital ad spend the right way, this is a very important question. You want to attract new customers, nurture existing ones, and outshine your competitors by investing in marketing. So, should you hire a marketing agency or go with an in-house marketer for your company?

Kelly McEvitt
By Kelly McEvitt
on January 31, 2019
We hear it all the time: How much should I invest in Google Ads? How much should I allocate for Facebook advertising spend? There's no universal answer that serves every business, so our response is typically, "There are several things to consider." While that can be frustrating to hear, by looking at platform variables, you can set a realistic budget that will drive results for your business.
Josh Hansen
By Josh Hansen
on January 15, 2019
If you run a business, then you’ve likely been hearing about content marketing for a while now. And if you’ve tried implementing this vague thing called content marketing over the last few years, you’re not in rare company if you haven’t really figured out how content marketing actually contributes to your business growth.
Kelly McEvitt
By Kelly McEvitt
on December 11, 2018
As marketers, it's our job to create messages that resonate with a wide range of people. However, many businesses fail when it comes to creating content that caters to the vision and hearing impaired communities. It's estimated that 25.5 million adult Americans are visually impaired. And according to the National Institute of Deafness and Other Communication Disorders (NIDCD), about 28.8 million adult Americans are hearing impaired. Combine that with a large aging population and a growing rate of health conditions, and you have a very large percentage of the population that may not be receiving the marketing messages you're putting out.
Meredith Cook
By Meredith Cook
on September 26, 2018

We’ve finally calmed down enough from the post-excitement of INBOUND 2018 to gather our thoughts and compile our favorite takeaways from this year’s conference. It was certainly a year to remember—from Deepak Chopra leading a powerful group meditation to a breakout session that ended with free beer (thanks, Harpoon!) to many representations of girl bosses kicking butt. Read on for easy-to-digest summaries of the most important knowledge nuggets we brought home from Boston.

 

Kelly McEvitt
By Kelly McEvitt
on September 18, 2018
Digital marketing moves pretty fast. If you don't stop and evaluate performance once in awhile, you could be missing out on sales. Marketing is an industry built around best practices. When a strategy works for one business, others jump onboard and attempt to duplicate that success. Because of that monkey see, monkey do mentality, some "best practices" have invaded marketer's brains, never to be reevaluated. That's a problem because we should never rely on the status quo. Marketing practices should be analyzed early and often. 
 
By Teresa Grammatke
on June 25, 2018

We all know the importance of blogging for your business and the many benefits you will see from doing so: Build your domain authority, increase backlinks to your business, be recognized as a thought leader in your industry, keep top of mind to your customers and top placement on search engines, to name just a few.  But what about your eCommerce site? Is blogging still important? The answer is a resounding yes! Not only is it important for all the reasons listed above, but when done correctly, it can help you increase revenue, both directly and indirectly.

Meredith Cook
By Meredith Cook
on June 12, 2018

As our inboxes become more and more crowded, it’s your responsibility as a genius marketer to stand out above the rest. Email marketing without the right strategy leads to a lot of work without a lot of payoff, and the design of your email is one of the key ingredients in a successful strategy. Behold: the ten golden rules of email design that will set you on the path to inbox glory.

By Lindsey Holliday
on June 05, 2018

SEO and visibility on the web continues to be an uphill battle. Not only is there more competition, Google also continues to innovate and shake things up on us.  As digital marketers, we need to use all of the tools available to us in order to compete. Schema markup, also known as structured data, is one of the most powerful ways to help Google and other search engines read and understand what your website is all about. 

By Shannon Dwyer
on May 28, 2018

 

Whether you work for an agency, or yourself, below are 4 mistakes all account managers will make, but can be easily avoided. Click here to find PPC expert services. 

Callie Cernauskas
By Callie Cernauskas
on May 21, 2018

The management of your AdWords account is very important. Whether your company is taking the task on in-house or hiring an agency – AdWords management is not created equal. Strategy along with optimizations differ among industries, within media budgets, locations, and importantly – within your business’ goals.  So here are some helpful tips and tricks for the management of your AdWords account:

Joe Tiberio
By Joe Tiberio
on May 07, 2018

 

If you haven’t heard of SearchCon yet that either means that either we as search engine marketing professionals aren’t doing our jobs, or you are simply just missing out. Meeting annually for the past 4 years, some of the top providers of Denver SEO services and digital marketing get together at Beaver Run Resort to talk shop, network, and have fun in beautiful Breckinridge, CO.

Taryn Kaufman
By Taryn Kaufman
on April 12, 2018

Working at a digital marketing agency can be stressful. But with the help of our furry best friends, they reduce our blood pressure and make us smile constantly. AdVision is an office full of people who love and appreciate their pets. Come meet the animals that inspire our AdVision team everyday and learn more about our quirky pets:  

By Teresa Grammatke
on April 05, 2018

The days are getting longer, the temperatures are rising, flowers are blooming, spring is here! In the spirit of rebirth and renewal that comes with spring, let’s not only spring clean our homes, but also clean up our digital marketing.  Here at AdVision, we recommend regular assessments of your marketing channels, to ensure you are maximizing your efforts, and keeping each current. What better way to do this than with audits? Here are five audits we conduct to keep our marketing efforts sparkling and fresh:

By Lindsey Holliday
on March 26, 2018

 I was recently scrolling through my emails and came upon an article of the top 25 most influential digital marketers. There were some truly inspirational and knowledgable people included in that list, BUT 85% of the list was men! That got me thinking... this isn't a true representation of the digital marketing landscape and the top performers in it. I work with some pretty incredible women in this field everyday. 

Taryn Kaufman
By Taryn Kaufman
on March 22, 2018
Should your company do paid search or social media marketing? The truth is, you need to be doing both, and the right marketing agency can help.   Paid search marketing, also known as SEM (search engine marketing), includes ads on search engines, including Google, Yahoo and Bing, to help users find your business when they need it most.   Social media marketing  is any type of marketing performed on social media sites like Facebook, Twitter, Snapchat and others.
By Jake Amberg
on March 01, 2018

 

When I started out as an SEO copywriter back in 2013, I heard a lot of jokes from my friends about my new career. Who could forget this gem?

“An SEO walks into a bar, restaurant, ale house, best bars with beer, bars near me…”

Admittedly, it’s a good one! And honestly, there was a time when that was true. However, blindly keyword stuffing and robotically pumping your copy full of specific keywords is a very outdated idea. Writing for SEO in 2018 is much more about concepts than it is tying your content to specific keywords. So how can you optimize your content to be the best it can in today’s SEO landscape? 

By Teresa Grammatke
on February 05, 2018

Are you like me during the Super Bowl- you turn the volume down during the actual game, and turn it up during the commercials? Don’t get me wrong, I love watching sports (although I do prefer baseball over football), but as a long-time marketing nerd, the opportunity to see what some of the top advertising minds in the country can create, with seemingly unlimited budgets, is far more exciting than the actual game.  The pressure to create a winning commercial, along with the knowledge of the immense audience, really push the adpeople to new heights each year, and it inspires me to push the limits in my own marketing efforts.

Kelly McEvitt
By Kelly McEvitt
on January 22, 2018

Heartbreak, whether it be in love or in business, is brutal. There’s no way around it. Sometimes all of the hard work that you put into a marketing campaign or closing a big deal can end up an epic failure. While heartbreak can be difficult to stomach, you will most often come away from it with strength and resiliency - ideal traits for success in business. How you respond to failure will ultimately determine your success moving forward. 

Meredith Cook
By Meredith Cook
on January 16, 2018

January is once again upon us, and with the New Year comes a whole slew of resolutions that many of us will not keep (92% of us, in fact!). Like you, there are several changes I’d like to make and things I’d like to improve upon in the coming year. But the big problem that comes year after year for the majority of us is the inability to achieve the things we want. What if we could actually accomplish what we want to do, no doubt about it? How awesome would that be? Even better, what if we could reach those high aspirations without losing sleep, sacrificing sanity, or affecting our mood and relationships? It is possible.

By Lindsey Holliday
on January 09, 2018

When it comes to marketing, especially online, many people don’t know where to begin tracking their successes, or their failures. On one hand, you can go down a rabbit hole with the wealth of information available and get lost in the technicalities. On the other, you could not track anything and go strictly on gut instinct. Neither is beneficial if you really want to see where you’re thriving and where you’re falling short.

By David Davis II
on December 15, 2017

I would say it’s that time of the year again, but here we are mid-December, finishing up No-Snow November and it's still warm in Denver. But that’s beside the point, come 2018 Google will be pumping full steam ahead, launching some new paid search products. Some are excited for the new products, but others might be skeptical. So I’m going to leave it up to you to decide.

Taryn Kaufman
By Taryn Kaufman
on December 13, 2017

The holidays are not just a time for receiving, but also a great time for giving. Embracing the spirit of giving back, we got out of the office and volunteered at Metro Caring, a local hunger-prevention organization. During our three hours at Metro Caring, Judith, the Business Development and Marketing Officer, led us on a tour of the facility and we worked in the warehouse under the amazing leadership of Jess, the Food Access Coordinator.

Matt Walde
By Matt Walde
on December 11, 2017

If you want a shot at driving a lot of qualified traffic to your website, you’ve got to be visible in the search results. Over 3.5 billion searches happen at Google.com every single day. Undoubtedly, people are out there searching for the products and services you sell right this second. If you aren’t there, you’re missing out on opportunities to grow your business. It's possible that you just might need some agency help.

By Jake Amberg
on November 22, 2017

One of my favorite guilty pleasures during the holiday season is watching the terrible Christmas movies that the Hallmark Channel airs every year. Obviously, these movies are not created for me, but I can’t help but love how cheesy, predictable, and bleached-white each of these movies are. Why are all of the plots basically the same? Why does it seem like there are only 10 actors these movies have to pick from? I will never have the answers to these questions. But these silly Christmas movies can teach us a broader life lesson beyond “you have to feel the spirit of Christmas” and “everybody needs to leave their high-paying city job, dump their long-term significant other, and move in with the local manger mechanic in a non-descript New England town.”

By Teresa Grammatke
on November 13, 2017

Growing up, my dad was a big fan of old sayings, from “It’s like half of one and six dozen of another” to “It’s better than a poke in the eye with a stick” to “A luxury once attained becomes a necessity.”  But the one which I find myself applying to my daily life the most is “You get out of it what you put into it.” Whether it’s giving it all during a sporting event, or going all in volunteering for an organization, I continuously see that the more time and energy I invest in an endeavor, the more rewards I reap.  This is also true in working with your digital marketing agency.  Here at AdVision, we refer to our clients as partners, because we truly believe our relationship is a partnership and requires dedication from both sides to succeed.

Anne Balistreri
By Anne Balistreri
on November 08, 2017

Ah, the great social media debate rages on – some of you may think that it’s nearly impossible to garner sale qualified leads from social media, while others realize the immense benefits your business can receive from growing your social platforms. 

Taryn Kaufman
By Taryn Kaufman
on November 07, 2017

The holiday season is magical and in my opinion, the best time of year to binge all of your favorite Harry Potter movies and books. But before you dive back into the lives of everyone’s favorite wizard trio, why not invest in creating an epic inbound marketing plan to bring some marketing magic to your business. Inbound marketing draws consumers in by seizing their attention with various types of relevant content pieces and campaigns. Unfortunately, there are many myths and misconceptions out there about the effectiveness of inbound marketing.

Joshua Ballard
By Joshua Ballard
on November 01, 2017

This is actually a rather common question. It stems from a basic understanding of page rank and how it affects a website’s ability to rank within a search engine.

Kelly McEvitt
By Kelly McEvitt
on October 24, 2017

There are few things stranger than relying on the same old school marketing tactics for your business. We're no longer living in the 80's, where it's acceptable to rely on radio communication to connect with your audience. Facebook advertising is a great way to create brand awareness, increase traffic to your site and generate leads and sales for your business. If you're already investing time and energy on Facebook, expanding into Facebook advertising should be a no-brainer. 

Meredith Cook
By Meredith Cook
on October 23, 2017

Imagine this: you have just spent weeks (or months) crafting a killer piece of content to use in your marketing efforts. Let’s say it’s an eBook, infographic, slideshow, or some type of report, which are some of the most common types of content we as marketers tend to create for inbound campaigns. You’ve most likely worked with several other people along the way—writers, designers, or any combination of your team members. Now it’s time to launch the campaign! You blast it out to a segmented list, promote the sh*t out of it on social media, and boom—it’s live. But…now what?

By Adam Ross
on October 13, 2017

Happy Friday the 13th to all of you AdWord Managers out there! Not to add another thing to worry about to your list this Friday, but do you know what your quality score is currently? If that’s a new buzzword, then you should be worried about all of the money you could be wasting in your account due to a poor quality score. By managing your AdWords account around quality score, you can see lower CPC’s, higher click volume, and potentially higher conversion volume. To help you out with your AdWords management, we’ve broken down the main quality score factors here below to avoid any mistakes on this spooky day.

By Lindsey Holliday
on October 10, 2017

Good ol' marketing. It’s usually the first thing to hit the chopping block when budgets are tight. Which is unfortunate, because it should be the last. Cutting back on marketing when your business is suffering makes about as much sense as taking an already dying fish out of water in hopes it will save its life. But I get it. It’s expensive, it really is. So how much should businesses really be paying for marketing, and in this particular case, inbound marketing? Let’s discover what to look for in an inbound marketing agency and how to invest your money wisely.

By Alex Silverberg
on October 02, 2017

When you hear the words SEO, you probably think organic traffic rankings, keyword strategies, XML sitemaps, and blogging. But these buzzwords are by and large related to moving the needle across the whole world wide web. What about local SEO?

By Thomas Raville
on September 27, 2017

With all of the acronyms floating around the digital marketing world today, it’s easy to confuse which tactics are used to accomplish certain goals for your website. When you constantly hear terms like SEO, PPC, or CRO, it’s easy for the eyes to start glazing over and for your focus to shift to more important issues like, “How have I still not started Chris Thompson on my fantasy team?”

By David Davis II
on September 18, 2017


The front line of Google and any other search engine results page (SERP) begins with paid search. I’m sure by now you have seen some sort of advertisement from a competitor online and thought, I need to give this a try. Google’s tutorials make it seem easy to start and I can run my own campaigns.” 

Kelly McEvitt
By Kelly McEvitt
on September 11, 2017

Conversion rate is one of the most important key performance indicators (KPIs) when it comes to your website. So it comes as no surprise when business owners and marketing managers ask, "how can I improve the conversion rate on my site?"

Meredith Cook
By Meredith Cook
on June 21, 2017

Let’s face it—it’s hard to keep up with the social media landscape these days. As soon as you finally have a solid strategy for marketing your brand on Facebook, then you start wondering, “should I be on Snapchat? What about doing Facebook Live? Instagram stories?” And suddenly, your head is spinning in feeds and ads and content, and you’ve lost sight of your marketing strategy altogether.

By Thomas Raville
on June 08, 2017

Before I go any further, I’d like to preface that this is an opinion piece. This opinion has been formed by years of collective research, industry experience, and hands-on campaign management, but is an opinion nonetheless. The opinion of this author is that in 2017, Google is dangerously close to diluting the value of one of it’s most powerful tools for small and medium sized businesses: AdWords. The key takeaway here is that Google is reducing the power of AdWords for businesses while increasing the power and revenue that AdWords provides to Google. 

By Alex Silverberg
on June 01, 2017

Mobile is more important than you think.

Did you know that in 2016, mobile accounted for 51.3% of worldwide traffic eclipsing desktop at 48.7%? This is the first time this has happened in the history of the Internet, and trends indicate that it will continue. Plus, Google themselves announced that they have “begun experiments” to index mobile-sites first over their desktop components which means that mobile performance will be a ranking factor going forward. 

The time is now for mobile optimization.

By David Davis II
on May 26, 2017

Understanding PPC

In short, PPC (pay-per-click) helps connect relevant search users to the service or products they are in need of. Google Text Ads are triggered by what the user is searching for, since they are tied to specific keywords. This method allows you to jump in front of the audience when they are searching for something relevant to what your company offers.

Taryn Kaufman
By Taryn Kaufman
on May 23, 2017

As digital marketers, we have a lot of tools in our tool belt to help us streamline our various projects. Fortunately, Google Chrome browser extensions offer a variety of resources to help us increase productivity and successfully manage our daily tasks with ease.

By Lindsey Holliday
on May 17, 2017

Marketing in the travel industry presents unique challenges, as well as great opportunities. Travel has grown exponentially over the years as people, specifically millennials, value experiences over things. The digital era has drastically changed the way people plan, and book, their travels. According to Smartinsights.com, about 60% of leisure travelers and 41% of business travelers now book all arrangements online.

Matt Walde
By Matt Walde
on May 15, 2017

For more than a decade, AdVision has had a great fortune of working with hundreds of the most respected brands and businesses any agency could hope for. We’ve literally seen it all. We’re incredibly thankful to have had these experiences as they’ve given us the opportunity to learn first hand. 

By Adam Ross
on April 25, 2017

As the face to every paid search account here at AdVision, I run into a lot of the same questions. Why would I want to bid on my own name? What is an expanded text ad? What’s a good benchmark on the data we’re looking at? How do you go about optimizing an account? Etc.

By Jake Amberg
on April 13, 2017

In 2017, SEOs have been scrambling to keep up with the all of the Google algorithm updates—both confirmed and not. While algorithm updates are common in the organic search world, the fact that we’ve already seen multiple updates regarding content quality paints a very clear picture: if you don’t have good content, you’re falling behind.

Meredith Cook
By Meredith Cook
on April 05, 2017

Here at AdVision, we work hard and we play hard. During the week, our days in the office are spent optimizing, creating, designing, and strategizing for all of our awesome clients. But outside of the office, we are camping, skiing, and exploring. If there is one love that we all share (besides marketing, of course), it’s travel. 

Kelly McEvitt
By Kelly McEvitt
on March 07, 2017

You know that old saying “You can’t make everyone happy”? Well it’s true, despite all efforts to provide customers with outstanding service, you will to run into an unhappy customer from time to time. And that customer may leave you a negative review on a very public forum. If your first instinct is to ignore the negativity and move on, you’re missing a golden opportunity. 

By Clutch
on February 20, 2017

Nowadays, businesses of all sizes are increasingly reliant on driving traffic to their websites to increase visibility and generate sales. Getting visitors there, though, requires a combination of a wide range of activities, not least of which is search engine optimization (SEO).

By Thomas Raville
on February 09, 2017

Bad sales habits: we all have them and they’re tough to break. Business development is a constant numbers game so it can be difficult to take a step back at times and analyze negative sales habits that we have picked up along the way. Think about your current sales practices and see if you share any of the bad sales habits I’ve listed below:

By David Davis II
on November 15, 2016

Let’s Start with The Obvious:

SEO stands for Search Engine Optimizations or known as Organic Results and PPC stands for Pay Per Click (clearly Paid Advertising). There feel better? Okay lets get started. If you have ever worked for a digital agency the question always seems to come up from time to time. "Do I Really Need SEO and PPC?” And simply put, yes you do if you want to have a successful marketing campaign on all fronts.
Matt Walde
By Matt Walde
on November 01, 2016

A little over a month ago, we implemented bi-weekly "town hall" style meetings at AdVision. Although we often attend social events together or meet up for happy hour beers, we’ve never had a platform for everyone to candidly and publicly speak their minds on what they feel is working in the agency, what’s not, and how we can improve as an organization. With a few of these sessions now under our belts, my only regret is not starting these meetings sooner. The feedback we’re receiving from the team is truly amazing, and I’m convinced these meetings are going to make us a more tight-knit, effective team going forward.

By Lindsey Holliday
on September 29, 2016

Entrepreneurs, charity and a home brew competition don’t usually go hand in hand, but they do when you live in Colorado!

Jon Stroker
By Jon Stroker
on September 12, 2016

This morning, HubSpot released the 2016 edition of their annual State of Inbound Report. The report is chock-full of insightful factoids gathered from over 4,500 respondents in various marketing roles, and does a fantastic job at recapping the latest in the constantly changing landscape of inbound marketing. This year was different though; not all of the trends and developments of 2017 present an optimistic future for certain aspects of marketing. Below, I've shared the 6 most disheartening stats from this year's State of Inbound report:

Meredith Cook
By Meredith Cook
on September 06, 2016

The times, they are a-changin. With the increase of virtual communication technology, more and more jobs now have the flexibility to work from anywhere, not just an office. With advantages like lower employee turnover, decreased overhead costs, and lower reported stress levels of remote employees, telecommuting jobs are on the rise. A 2015 Gallup study found that the number of employees who work at least part of the month from home has grown by more than 300 percent in the last 20 years.

As a remote employee for AdVision since my move to Durango, Colorado in May, I have learned some lessons along the way that I’ve found to be instrumental in my happiness and productivity while not in the office. For all the remote workers out there, or even if you’re just wondering if it’s right for you: I want to share with you five of my top pieces of advice for staying on task and creative away from the office. 

Meredith Cook
By Meredith Cook
on August 25, 2016

On a beautiful Friday with lots of sunshine, we all took a break from our computers to get our hands dirty at a local Habitat for Humanity build in northeast Denver. As digital marketers, it had been awhile since most of us had handled power tools -- and our leader, Marianne, sure put us to work! In six rewarding hours, we helped further the construction of energy-efficient and safe homes for local families.

Taryn Kaufman
By Taryn Kaufman
on August 02, 2016

The age of Snapchat is upon us. Snapchat currently boasts 100 million active users, surpassing Twitter. Since its inception in September 2011, Snapchat has transformed from a “not so Disney” platform to one of the most effective methods to market and reach various demographics. As a social media marketer for your business, Snapchat provides an incredible opportunity to target millennials who account for 70% of all Snapchat users.

By Lindsey Holliday
on July 21, 2016

It’s almost impossible to keep up with the array of tools available for digital marketing these days. There are a million and one choices when it comes to keyword tools alone. They all make grandiose claims about what they can deliver and unfortunately, more often than not, they don’t live up to those claims.

By Adam Ross
on July 08, 2016

Client relationships are the glue, magic, and sometimes the safety net of every account. If you’re unable to build rapport with a client, then it’ll be that much harder keeping them on board.

Pat Ahern
By Pat Ahern
on June 24, 2016

Understanding How Google’s Most Recent SERP Updates Can Help You Win at SEO in 2016

 

Meredith Cook
By Meredith Cook
on June 14, 2016

Back in high school, psychology was my favorite class. I loved learning about what goes on inside the brain. Cognitive bias, or the tendency to think or act a certain way outside our rational way of thinking, is one of the concepts I found most fascinating. And guess what? As grown-up marketers, understanding a few of these behavioral psychology concepts can be highly beneficial for all of us. 

One of the most important tools of marketing is to understand the audience we are trying to reach and persuade. These cognitive concepts allow us to better understand whom we’re talking to and predict how they will act. Keeping them at the forefront of your mind during creation of your marketing strategy will make for a much smoother, more effective message. Thank you, psych professor! 

Let’s go back to the classroom – here are six psychological principles to keep in your back pocket.

Evan Barrett
By Evan Barrett
on May 24, 2016

Bing Recently announced that Bing Campaign Analytics would be going away. Officially, this shift begins in
 May, and it will be completely removed by the end of October.

Bing’s UET Tag is the new kid on the block, with shiny shoes, and a better understanding of how things work. If you haven’t already, you should switch to UET as soon as possible because of its improved ability to support both conversion tracking and remarketing.

By Lindsey Holliday
on May 24, 2016

“Ok Google… show me how voice search will shape the future of digital marketing.”

Matt Walde
By Matt Walde
on May 12, 2016

Whether you’re new to digital marketing, wanting to emerge as a thought leader in your industry, or needing to get serious about your organic search results, you’ve most likely heard the phrase ‘content marketing.' There are numerous ways to drive traffic to your website today - PPC, programmatic advertising, remarketing, social media, etc. But it’s content marketing that emerged as the one strategy that’s capable of doing so many great things for your business, including improved visitor engagement, credibility, thought leadership, organic rankings, organic traffic and conversion rates. Now, aside from being a total and complete pain in the a*s to execute well, there’s no reason not to take content marketing seriously.

David Freund
By David Freund
on May 04, 2016

Does this scenario sound familiar?

You're preparing to launch your company's new website that is months, if not, years overdue. Sales teams anxiously await by the phones, ready for all of the new customers you're anticipating the snazzy new website will bring in. Launch day finally comes AND THEN........

Nothing. 

We hear about situations like this all too often. Having a great-looking website is definitely something to boast about. However, if that traffic isn't converting visitors into customers, then your website is almost useless. In fact, many business owners consider their website their #1 sales and marketing asset, working around the clock to increase awareness and generate new customers. So it’s no longer a question of whether or not your site looks good, but how hard it’s working for your business to generate sales.

By Thomas Raville
on April 26, 2016

Access to better data and analytics is reshaping consumer and client expectations for the products and services we buy and the partners with which we work. Thanks to Uber, we now expect on-demand local travel with real-time data and analytics as to ETA’s, routes, and fares. Electronic banking applications have almost eliminated our need for visits to the bank and have created expectations for instant mobile deposits, transfers, and fund growth insights.

Jon Stroker
By Jon Stroker
on April 13, 2016

HubSpot's internal email notification feature is often overlooked by many HubSpotters. Actually part of a larger tool within the marketing automation software called Workflows, it requires the Professional or Enterprise edition of the software to use. It's a small feature of HubSpot that can actually be used for a variety of different functions. Whether you're a salesperson trying to stay on top of your leads, a manager trying to stay on top of your employees, or just an organization and process geek in general, these creative applications for internal email notifications in HubSpot are guaranteed to help you get the job done.

Anne Balistreri
By Anne Balistreri
on April 05, 2016

Marketing without targeting your buyer persona is kind of like throwing mud at the wall. You throw it hard enough, and some of it will stick. However, the problem with marketing without keeping your personas in mind is that it generally leads to poor conversion rates. Maybe every so often one is successful, but you're also dealing with a lot of misses.

Matt Walde
By Matt Walde
on March 08, 2016

Interest surrounding Content Marketing has literally exploded over the past few years, and for good reason. Consumers have gotten smarter. Their attention spans have shortened, and they’ve taught themselves to tune out unwanted marketing messages with DVR, cold call screening, and easily filtering email blasts into their spam folder. In short, Traditional Marketing is a dying medium, and Content Marketing is the new way to engage an audience and grow your business. Below is a screenshot from Google Trends, captured on 3.3.16, demonstrating the increased search volume around the phrase “Content Marketing” over the last ten years. Pretty compelling!

David Freund
By David Freund
on March 01, 2016

Have you noticed that the Google desktop search results page looks a little different recently? No…you’re not dreaming. A few weeks ago, the search giant announced a major change to their desktop results, removing ads from the right side of the search results.

By Thomas Raville
on February 16, 2016

Today’s consumer has access to a wealth of information to support buying decisions and shorten the sales process. Thankfully sales professionals have countless tools and resources available to them in order to stay organized and in constant communication with potential customers. However many of these tools can be expensive and are only accessible to larger companies and organizations.

Pat Ahern
By Pat Ahern
on February 09, 2016

With 93% of online experiences beginning with a search engine, there’s no arguing in the value of search
engine optimization. But how do you go about ranking well on search engines? The best place to start is to run a foundational SEO audit to understand how your website is doing, and what are the main areas to improve. With the help of several other SEOs, I’ve compiled a list of the most essential elements of SEO, and organized them into an SEO audit template that you can use to understand how your site is performing on search engines. If you find yourself overwhelmed by this SEO audit template, then come explore our SEO services and see if a professional SEO audit is right for you.

Jon Stroker
By Jon Stroker
on January 29, 2016

"Silver bullets" are hard to come by in the world of inbound marketing, and can sometimes get you in more trouble then they were worth in the first place. Paying for backlinks and other "get rich quick" SEO schemes have landed good-natured marketers in hot water, when all they had set out to do in the first place was increase performance.

By Holly Lieberman
on January 25, 2016

 It all starts with finding the right vendors for your needs.

If you realize that you have a business need and you don’t have the knowledge base in house to solve it, you have two options. 1. Hire for that skillset internally or 2. Outsource for that skillset. Many business owners find that a more cost effective solution to finding talent is to outsource to the experts.

Evan Barrett
By Evan Barrett
on January 07, 2016

Lots of Hats, Lots of Online Channels.

By now, small and medium business owners know that online marketing is not optional.  But, making decisions about your marketing can be intimidating, and expensive.  Is it better to invest in pay per click advertising (PPC) or search engine optimization (SEO)? With an enormous portion of our buying decisions begin, and end on the web, and the answer is that neither option is inherently better than the other. Both areas hold immense value, and the true answer for your marketing will depend on your specific business needs.

By Thomas Raville
on January 06, 2016

Anyone who has ever worked in sales can tell you that leads are everything when you're trying to increase your business' sales figures. But which leads will provide the best results? How do you nurture and grow those leads to turn them into conversions? These four best practices will help you increase sales by building a lead list that will provide great results.

By Sam Winn
on January 05, 2016

Content is King. It is at the heart of all of today’s marketing strategies.   As businesses use websites and blogs to grow their reach, how else would they demonstrate their expertise in their industry? Creating content on the Internet is one of the most efficient ways to educate current and potential consumers. 

By Thomas Raville
on January 04, 2016

 

In today’s internet landscape of ad blockers, spam folders, and increasingly short attention spans, it has never been more difficult for sales professionals to deliver the right message to the right audience. Internet users are selective about the information they seek and salespeople and marketers cannot afford to waste time and resources targeting the wrong buyers for their products and services.

Meredith Cook
By Meredith Cook
on December 29, 2015

As marketers, it’s all too easy to fall into the trap of mental overload. Too much reporting data, too many platforms and tools to keep track of, too many emails. When we create and handle digital marketing strategies for clients, whether it involves paid search marketing, SEO, content creation, social media, or all of the above, could it be beneficial for our brains to adopt a practice of increased mental presence? The answer is yes. An added bonus: mindfulness can also prove beneficial for our clients and their inbound marketing success.

Matt Walde
By Matt Walde
on December 15, 2015

I’ll turn 37 in less than a month. I have a wife, a dog, 2 sons, and a digital advertising agency. I realize how fortunate I am, but I’m definitely feeling the crunch my life is putting on my schedule, personally and professionally. The funny thing is that this is the only way I know, and it’s the only schedule I want. A life less busy would be awkwardly uncomfortable.

Trenton Reed
By Trenton Reed
on December 11, 2015

 Just how effective is visual content?

By Holly Lieberman
on November 26, 2015

Business owners and marketers looking to generate revenue online need to choose the right keywords for their online marketing strategies. But, the right keywords for the job may differ dramatically whether you are running an SEO or PPC campaign. Organic and paid search strategies require different keywords and a different approach.

Jon Stroker
By Jon Stroker
on November 24, 2015

With the end of Q4 in sight, many sales teams and sales managers have begun to think about goal setting for 2016. Make no mistake, boosting your team’s productivity should be one of those primary goals for next year.

Trenton Reed
By Trenton Reed
on November 23, 2015

You’ve probably heard whispers of how the millennial generation—individuals born between 1980 and 2000—will shape the working world for years to come. And despite the hyperbole, this is actually a very hard fact.

Sarah Brizendine
By Sarah Brizendine
on November 19, 2015

You’ve put a great deal of time and effort into creating your website. Considering it is your company’s virtual calling card and 24/7 sales person, it has to be just right – but is it? Is your website encouraging conversions or is it killing them? Take a look at these common conversion killers and see if your site is running off potential customers.

Pat Ahern
By Pat Ahern
on November 05, 2015

It's rare for someone to pull the trigger on a big purchase right away. Savvy customers can sometimes take several months to research and come to a decision. To help build a relationship between them and your brand, continual contact is key. When you grow your email list, you are also adding new leads to the pipeline who will be more willing to buy your wares. Asking for an email address is easier than asking them to spend thousands of dollars on your products. But, there's still some finesse needed to spur sign-ups and dramatically build your list. Today, were going to share our top 4 tips for increasing your number of email signups and inbound leads.

Pat Ahern
By Pat Ahern
on November 03, 2015

 

Why Local Search Traffic Matters to Your Small Business

It’s no secret that ranking higher than Lowe’s or Home Depot for any home improvement-related search phrases is a difficult task. With millions of dollars to spend on marketing every year, the chances of you outranking them on search engines are small. However, if you run a home improvement shop in Denver, then outranking Lowe’s on a national level isn’t necessary. As a small business, your most important battle is the one in your backyard – outranking them within Denver. Now, thanks to local SEO, you can.

By Lindsey Holliday
on October 29, 2015

In order to have a comprehensive marketing plan, incorporating social media is necessary. Your business should have a strong online presence on not just Facebook, but also other social media platforms such as Instagram and Twitter. Fortunately, Instagram has made it easier than ever for users to create advertisements. This has opened up a whole world of unique possibilities for marketers. Here are a few steps that will help you create Instagram advertisements in Facebook's power editor.

Anne Balistreri
By Anne Balistreri
on October 27, 2015

Email marketing is not DEAD. Just often ignored. 

204 Billion emails are sent every day worldwide with the average person receiving 126 directly to their inbox*. No wonder it’s nearly impossible to get your email noticed, opened, and further yet clicked on. According to MailChimp* the average open rate for a midsize company (26-50 employees) is 21.08% and the click-through rate is just hovering above 3% at 3.02%. 

By Jay Gordman
on October 22, 2015

Are you frustrated because your website isn’t performing the way you think it should? Would you like to know why?

By Lindsey Holliday
on October 20, 2015

As an #Inbound15 newbie, I had no idea what I was in for. But the conference, that went from September 8-11th this year in Boston, was both exhausting and exhilarating.  HubSpot’s annual conference drew in over 14,000 marketers who gathered to network and attend educational sessions in the hopes of furthering their career and inbound marketing knowledge. Keynote speakers ranged from Seth Godin and Brene Brown to Aziz Ansari and Marc Maron. Amy Schumer was the main event at Inbound Rocks and nailed it (of course).

Meredith Cook
By Meredith Cook
on October 15, 2015

Blogging is no longer "something that you should do," it is "something that must be done," if companies want to reach an awaiting audience. In April 2015, HubSpot released a report on the importance of blogging. Within the report it was revealed that companies which publish 16+ blog posts per month had 3.5X more traffic than their competitors who published between 0 - 4 monthly posts. As it turns out, on average 75 percent of all HubSpot blog views were from old blog posts, which goes to show that blogging is arguably one of the most important digital marketing tactics. 

By Jay Gordman
on October 13, 2015
I had the privledge of getting a sneak peak in to the new State of Inbound 2015 Report produced by Hubspot.  When I reviewed the report I was really surprised at how poorly sales and marketing teams are aligned.  I know, we have all heard it heard it many times, sales teams blame marketing for too few or unqualified leads while marketing teams blame sales for not effectively working and closing leads.
Meredith Cook
By Meredith Cook
on October 06, 2015

In case you have been out of the tech loop, Apple released its new iPhone and iOS 9 operating system two weeks ago. In addition to more fine-tuned features like better navigation in Apple Maps, more built-in apps, and new emojis (finally, the taco!), the new operating system will now allow users to install ad blocking apps. This means users can now easily block third-party scripts, pop-up ads, trackers, and other forms of advertising that could come through.


Of course, ad blocking apps aren’t a novel idea. So what’s the big deal?

Sarah Brizendine
By Sarah Brizendine
on October 01, 2015

There was a time when Excel sheets came in pretty handy for any sales person. Sales teams could use them to organize prospects and synchronize sales information. They did have some significant limitations though, and many times, the salesperson had to do a lot of the footwork in order to keep the process efficient and even effective.

However, Excel has had its day when it comes to customer relationship management. New CRM technology has emerged that makes Excel sheets obsolete for this purpose. Here are four good reasons why your sales team needs a CRM system.

Evan Barrett
By Evan Barrett
on September 29, 2015

Google’s Search Partners has always been one of the murkier abysses in the ocean that is paid search. Sometimes the best thing since sliced bread, raking in qualified traffic, leads, and sales, all at a very profitable CPA or ROI. But other times it is more akin to Jabba The Hutt’s pit, a Rancor lurking in the darkness ready to gobble up your budget. This article will focus on analyzing and harnessing one of those Rancors, a slightly unusual search partner known as Amazon.

By Sam Winn
on September 29, 2015

Search Engine Optimization – what a concept! The purple unicorn, the great white buffalo, or the Loch Ness Monster of inbound marketing. Although there is a lot of grey area in SEO, there are still several measurable aspects. However, it’s you or your agency’s job to ensure that these aspects are being measured and tended too.

Matt Walde
By Matt Walde
on September 22, 2015

Over the past 10 years, AdVision has worked with 100’s of businesses of all sizes and in all industries. Although the types of businesses have varied greatly, the commonality among every one of our engagements has been the client’s desire to convert their online traffic more often at a lesser cost.

My favorite aspect of digital marketing, regardless of the strategy deployed, is the ability to track tangible results. We can easily track any click from the initial website visit through to a conversion, be it an online purchase, a lead submission form, or a phone call.

This process of results tracking does get a little difficult when tasked with tracking a local, in store purchase, stemming from a digital campaign we’re managing. In these situations, we need to plan a campaign geared towards driving online website traffic, which will trigger in store visits, which will ideally result in an in store transaction. And we have to have the ability to prove it. Below are a few tactics we've employed to overcome this in past client campaigns.

By Holly Lieberman
on September 10, 2015

Google AdWords offers some exceptional tools and reports for facilitating your online paid marketing plan as well as monitoring it. One of its under-discovered data gems is the Dimensions tab. Under this tab you can access several in depth reports that are broken up into several key areas: Geo Report, Time Report, Device Performance, and many more. Take some time to dive into the data and use this information to effectively optimize your PPC campaigns.

Sarah Brizendine
By Sarah Brizendine
on September 09, 2015

What is LeadIn?

Leadin is a free plugin for WordPress that helps businesses turn website visitors into viable leads, all while learning about their behavior on-site. 

It was created to be a gateway to the world of Inbound, for indviduals or companies who are not ready to invest in HubSpot quite yet.

The best part? During INBOUND 2015, HubSpot announced LeadIn will be available for all major CMS platforms including Drupal and Joomla.

Jon Stroker
By Jon Stroker
on September 09, 2015

I have a confession to make.

By Holly Lieberman
on September 08, 2015
 

Digital performance is about more than just tracking leads at a higher rate and cheaper cost, it requires data analysis down the funnel through revenue and customer metrics.

When I first started working in digital marketing it was primarily in the PPC and AdWords side of paid traffic generation. As I was learning how to effectively manage bids, write engaging ad copy to increase click through rate, and set up conversion tracking to prove success of the campaigns, I didn’t realize there was an entire piece of the puzzle missing on the back end of lead tracking and online revenue generation until I began regularly talking to clients. 

By Jay Gordman
on August 19, 2015
Companies, large and small, are blindly spending huge amounts of precious resources on digital marketing 
efforts. It is problematic that, in many cases, they don’t know if it is working or not because they are not appropriately measuring the results. Even worse, they aren’t even sure why they are using this tactic in the first place. Oh right, we do it because everyone is doing it…. The shareholders and key stakeholders of the company deserve better.
The good news is that there is a pretty strait forward approach to fixing this challenge.
By Lindsey Holliday
on August 14, 2015

AdVision staff Q&A time!  From polishing our own branding and marketing to designing all of our clients work from scratch, Meredith is irreplaceable. We don't know what we would do without her. Get to know our favorite designer!

Meredith Cook
By Meredith Cook
on August 04, 2015

When someone comes to your website, your homepage is the very first thing they see. It’s the gateway to all of your content and sets the tone for what you or your company offers. A visitor could easily click out of your website in seconds if their first impression is subpar – we have gut reactions in 3 seconds or less! So what makes a truly stellar homepage? A truly stellar user experience. Here are five tips for the UX / UI of your homepage that we think are pretty darn important:

By Lindsey Holliday
on July 31, 2015

It's time for another AdVision staff Q&A! This time we sit down with our queen of content, Sarah Brizendine. Content strategy, design and all things inbound are what get her up in the morning. Read on to get to know our inbound account manager better!

Q: What turned you on to inbound marketing?

Meredith Cook
By Meredith Cook
on July 30, 2015

On February 17, 2015, Facebook flexed its influential muscle and showed us once again how and why it stays at the top of the marketing heap by rolling out their multi-product ads. While retailers were giddy with anticipation at the idea of being able to show as many as 5 products, services, or promotions in one ad in members’ news feeds, content marketers looked on, the gears turning as they thought “how can we utilize this?” Here’s the outcome of that query – and it’s quite brilliant.

By Lindsey Holliday
on July 28, 2015

When you are a digital marketer, you tend to notice anything and everything Google is doing. However, with the newest Panda refresh, Panda 4.2, the impact is far less noticeable due to it’s slow rollout. This marks the 30th update for the Panda Algorithm since it was launched in 2011. So what does Panda 4.2 have in store for us? Let’s take a deeper look into Google’s most recent algorithm refresh.

By Blair Strasser
on July 27, 2015

 

Marketing personas have been there for quite some time. It is a great idea to personify the target segments and strategize accordingly. It does not mean that one persona can define each and every person in the segment but it is capable of providing an aggregate idea of the target population and that is why personas are so useful. However, it takes a lot of effort to make this strategy successful.

By Matt O'Connell
on July 23, 2015

By this time, everyone knows: your business needs to be on Google. But, not everyone knows about an SEO tool "Google My Business," an extension of Google Plus that is a vital part of local web strategy. Formerly known as "Google Places," Google My Business ensures that full information about your business is available to prospects that use the search engine to find businesses locally. This is the information Google will display in Google Maps and the information entered here will also serve as your company’s Google Plus page

By Matt O'Connell
on July 21, 2015

Search Engine Optimization is all about driving organic traffic to your website. There are a number of factors that will influence your page rank for different search terms but ultimately a search engine is looking for the most relevant content for a particular search query.

Evan Barrett
By Evan Barrett
on July 16, 2015

When you engage in a PPC advertising campaign, you need to start by considering your goals. Not every type of ad is compatible with every marketing goal. Display advertising is not a good match for many desired outcomes. Choosing display ads at the wrong time can lead to a negligible or negative return on investment, poor traffic quality and a massive waste of your money.

By Sam Winn
on July 02, 2015

We all have our favorite browsers and if you are like most people, you have no intention of switching.  However, there have been some changes going on behind the scenes that might make you want to reconsider. 

Jon Stroker
By Jon Stroker
on June 22, 2015

If you have spent any amount of time on the internet, you have experienced a redirect. You click on one URL and wind up on a different URL. If you noticed that it occurred you probably clicked back or typed in your original URL again, only to be taken once again to the different one. So, what happened? Actually, this process can be a pretty powerful piece of SEO when used correctly. And how is it used correctly? We’re so glad you asked!

Matt Walde
By Matt Walde
on June 16, 2015

When you’re ready to kick of a marketing campaign of any kind, do yourself a favor and start planning your campaign with the end goal in mind. Ask yourself the following:

By Lindsey Holliday
on June 12, 2015

Here we sit down with our very own SEO guru, Sam Winn. From keyword strategies to on-site SEO implementation, he is our go to guy. Find out what makes him tic and how he got started in the digital marketing world. 

By Holly Lieberman
on June 12, 2015

You probably spend a pretty penny trying to get visitors to your website. But what do you do with them once they are there? Does your landing page convert or is it so distracting that you have your visitors doing everything except buying? You must properly set up your website if you want to convert and not distract your customers. 

Jon Stroker
By Jon Stroker
on June 10, 2015

As if the redesign or the development of an entirely new website wasn’t already daunting enough, maintaining a constant amount of traffic to the website after the rebuild should be a priority for all business owners, marketers, and webmasters alike. Amongst our clients, organic search can account for as much as 75% of all of their web traffic, so it’s imperative to do what we can to keep as much of that 75% coming as possible.

Sarah Brizendine
By Sarah Brizendine
on June 04, 2015

Email is the holy grail of marketing. It's a timeless source of advertising that brings one of the highest returns on your investment than any other digital marketing strategy out there. It all starts with the methods you use to make your audience WANT to open your emails - every time! Here are five simple steps to help increase your email open rates. 

By Holly Lieberman
on June 02, 2015

What are the funniest search queries your keywords have matched to? 

There’s a report in AdWords and Bing Ads that we use to check the effectiveness of our keyword matching strategies, and it can provide some pretty entertaining insight. This report shows exactly which search terms our clicks are triggered by.

Anne Balistreri
By Anne Balistreri
on May 28, 2015

Inbound marketing can be a treacherous road if you don't know what you are doing. However, for some, it can be treacherous even if you do know what you are doing. You may be asking yourself "how is that possible?" Well, many inbound marketers know what they're doing; however, they are bypassing the basics. And as any good inbound marketing agency knows, the basics are what build a solid foundation for every great marketing campaign. Here are the top seven processes many inbound marketers are not doing consistently and therefore could be costing you big money.

Natalie Stahl
By Natalie Stahl
on May 22, 2015

Everyone gets 24 hours in a day whether you flip burgers or are Warren Buffet. Our goal as a content marketing agency is to make the most out of those 24 hours.

I recently read a list of great productivity tips. Several of my favorites are listed below:

Sarah Brizendine
By Sarah Brizendine
on May 21, 2015

On May 20th, 2015, Google made an announcement that shook the world. Google Webmaster Tools will officially be rebranded as Google Search Console

Anne Balistreri
By Anne Balistreri
on May 21, 2015

In the life of an inbound marketer, we hear over and over again that content is king. I do agree with this statement. After all, the whole basis of inbound methodology is grounded in the theory that compelling content drives leads to your site and answers the questions they seek. Instead of the outdated method of outbound marketing, where you might find yourself buying, begging, or bugging your way to get noticed, inbound marketing focuses on getting found by new visitors, converting website traffic to leads, and leads into customers. This is done by, well, you can guess…adding compelling content to your site.

By Nick Rojas
on May 15, 2015

Sales and marketing, where would one be without the other? So many idioms come to mind, a boat without an oar, trying to make bricks without straw, once we have a product or service, without someone to sell it, there would be no need to promote it and vice versa.

By Jay Gordman
on May 14, 2015

When you're running a business, it's easy to have the mindset that a client is a client. As an inbound marketing agency, we've had clients that are fabulous and those who we want to avoid. In this post, we'll discuss the three types of clients and how they benefit or harm your business' outlook and bottom line. 

 

Natalie Stahl
By Natalie Stahl
on May 12, 2015

First, I am thrilled to be sharing my first blog post on behalf of AdVision Marketing. If we haven’t had a chance to meet yet, I look forward to connecting with you in the near future. As the new Business Development Lead for AdVision Marketing, it is my duty to connect businesses with solutions that assist them in overcoming tough sales and marketing challenges.

I thought I’d kick off my blogging by providing three simple ways to increase sales. These tips can be applied whether your sales team consists of you alone or you have a sales team of 50. You can put these tactics to use whether you are selling high-end home improvement services or a new app for Fortune 500 companies. 

By Lindsey Holliday
on May 07, 2015

SEO, or search engine optimization, and inbound marketing might seem like separate strategies for driving more traffic to your website and converting more visitors into leads. The truth is that you can try to separate them, but you'll only come to this conclusion: SEO is simply just one component of the larger strategy that is inbound marketing. 

By Jay Gordman
on May 05, 2015
We hear from brands and online retailers that inbound marketing is not a good fit for ecommerce.  The excuses range from the average order value isn’t large enough to people are just online hunting for the best price.   

These companies are missing the point.  While shopping online is technically simpler to accomplish today, customers are more confused than ever.  There are endless reviews, expert bloggers, unboxing videos and on and on.  Shoppers are inundated with tons of data but they don’t get the real help to make a decision.

Helping customers through the buying funnel is an ideal fit for inbound marketing.  Let's look at 3 ways the inbound marketing methodology can be used in ecommerce.

Meredith Cook
By Meredith Cook
on April 30, 2015

With so many projects on the average person's plate, it is no wonder that multitasking comes second nature. The problem with that mindset is that studies show people lose productivity while multitasking: we make more mistakes, and we take longer to complete individual tasks. When our attention is being pulled in so many directions, doing less is the key to accomplishing more.

By Lindsey Holliday
on April 28, 2015

It’s time to face facts. Today’s consumer is drastically different from the consumer of yesteryear.  As technology has grown at an outstanding pace, so has the consumer.  We are now living in the era of the sophisticated consumerIt’s time for marketers to not only grow with them, but be one step ahead. 

Evan Barrett
By Evan Barrett
on April 23, 2015

While Pay-Per-Click (PPC) advertising enables you to grow your customer base, selecting an appropriate bidding strategy can be the difference between receiving a positive or negative return on investment. Whether beginning to use PPC altogether, or creating new campaigns and ad groups, you need to optimize your bidding strategy with tiered bidding.  Understanding how Exact match, Broad match, and everything in between performs is crucial to creating a tiered bidding strategy.

Meredith Cook
By Meredith Cook
on April 21, 2015

In case you aren’t a search nerd like we all are over here, you might not have gotten word yet of Google’s latest update to the way it ranks websites. Starting tomorrow, April 21, Google will include mobile-friendliness as a ranking criterion in search results. In other words, if your site isn’t fully optimized for mobile devices, your ranking on mobile searches will most likely take a significant hit. 

Evan Barrett
By Evan Barrett
on April 14, 2015

Remarketing in the Facebook platform has been limited at best for some time. Now don’t get me wrong, growing page likes and serving ads to people who have already liked your page has some merit, but this was only groundbreaking in the 2000’s. 

Matt Walde
By Matt Walde
on March 31, 2015

Having the right tools to do any job, be it growing an agency or hanging a picture, can be the difference between big time success or big time failure. Here are the 6 tools we use at AdVision in each of our key departments:

  • Operations
  • Marketing
  • Sales
  • Production
  • Finance

If any one of departments above isn’t operating at full capacity, the organization can’t operate at full capacity. The tools below help us produce better work, more efficiently, and more profitably. 

Jon Stroker
By Jon Stroker
on March 12, 2015

When we're using Google Analytics (GA), it's not enough to simply pay for advertising and hope it will end up well. We need to set up goals and track them to determine the best way to leverage our marketing dollars. This helps us determine when viewers are converting, whether to sign up for a newsletter, read an article or make a purchase. Here's how we set up a goal:

Jon Stroker
By Jon Stroker
on March 10, 2015

Email marketing is the ultimate shiny object. It has become an inbound marketing staple that, even from our experience, often times becomes the first point of interest for new businesses entering the world of inbound. Despite having a seemingly high barrier to entry and sometimes requiring complicated software setup, we know that business owners love it. And they should, because email marketing is awesome.

Matt Walde
By Matt Walde
on February 17, 2015

In the last quarter of 2014 we had something of an epiphany. A realization of something we should have arrived at years ago. We communicate with our clients on a regular basis, covering topics such as Inbound marketing strategy, performance, and future campaign adjustments. For years, we’ve stood by, and made a good living by developing Inbound marketing strategies, executing on those initiatives, and producing outstanding results for our clients. The realization that hit us last December was that we haven’t stopped for even a minute to ask and evaluate if our clients actually value our overall relationship. When this thought hit me, I literally felt like I had just run into a brick wall.

It was time to make a change.

A valued relationship should go beyond the strategy printed on paper, and the results reported. These obviously need to happen, but a true valued partner also invests time and energy into developing a consistent, trustworthy relationship with the other person or people involved:

  • Are they friendly?
  • Do they respond to inqueries quickly?
  • Are the solutions they provide thoughtful and accurate?
  • Do they do what they say they will do?
  • Do they hit the deadlines they promise?

I knew we weren’t failing in any of the above areas, but I also knew we could stand to improve, no matter what. I needed to know exactly how our clients viewed their relationship with AdVision to understand and evaluate our strengths and weaknesses as a partner.

It was time to get to work.

While there are plenty of client survey options to choose from, being an analytics geek, I wanted to find a platform that offered more in terms of statistical feedback. I found Client Heartbeat after during a regular visit to the KISS metrics blog (a guilty pleasure of mine), and it was perfect. Not only was the Client Heartbeat survey short and to the point (4 questions), they claimed a higher completion rate than other platforms, including competitive data. This was exactly what I was looking for. Not only would we see how we ranked in 4 primary categories (Partnership, Accuracy, Helpfulness, and Promptness) our score would be compared to other Inbound agencies here in Denver. 

From the minute our first survey went out, the anticipation was killing me. It was a crazy feeling knowing we’ve created a platform from which our clients will give honest and unabashed feedback on the business I started. As this feedback began streaming in, some was expected, while other feedback caught me completely off guard. Clients that I thought would give rough feedback gave rave reviews. Clients we spoke to on a daily basis and who I thought would give 10’s only gave slightly above average scores. The results were eye opening, in good ways and bad, but most importantly they enabled us to chart a path towards improvement. This was the goal!

We immediately reached out to the clients that gave low scores, and discussed how we could improve as a partner of theirs. With their documented and now verbal feedback, we knew where we fell short with that client in the past, and how to fix the relationship going forward.

We also reached out to clients that gave great results, thanked them for their feedback and asked how we could be of even more value going forward. They really appreciated the fact that we weren’t satisfied with the scores they gave and we still wanted to improve as a partner.

It’s been 18 days since we launched our first Client Heartbeat. Some feedback is still coming in, but so far we’re scoring 10% ahead of our competition in Denver!

In Denver, the industry averages for Marketing Agencies were reported as follows:

  • Overall: 8.0
  • Partnership: 8.7
  • Accuracy: 8.5
  • Helpfulness: 9.0
  • Promptness: 8.8

What I sought out to achieve was statistical feedback on how our clients would score their relationship with AdVision. With this data, I wanted to identify and address our weaknesses and make our strengths even stronger. Client Heartbeat was the perfect solution for the task. I know it will make AdVision a better partner for our clients and a better agency going forward.

Until I see perfect 10’s across the board, I know we have work to do. Even then, we won’t settle. However, knowing we’re scoring 10% higher in client satisfaction than the average Marketing agency in Denver is feedback I’ll take any day.

Sarah Brizendine
By Sarah Brizendine
on February 10, 2015

Inbound marketing is one of those things that is rapidly growing in popularity. What wasn't even a blip on the radar 10 years ago has increasingly become the marketing methodology of choice for small and big businesses alike. It's easy to see why. HubSpot's 2012 Report on the State of Inbound Marketing found organizations using inbound marketing were able to acquire for  61% less than outbound leads.

Using Google Trends, it is clear just how much inbound marketing has grown over the past couple years. As it continues to grow, there are only more and more companies who are ready to jump onboard.

Anne Balistreri
By Anne Balistreri
on February 05, 2015

Today, getting good “buzz” on social media like Facebook, Twitter, Google+ or LinkedIn is an important part of making sure your digital marketing is read – and shared. Part of making sure your content gets the attention it deserves is knowing what kind of content your audience enjoys (and shares) most and when they're most likely to be receptive of your content. After all, most of us have peaks and valleys during the day, and if you release social content when your target audience is most likely to be engaged in work – or at lunch – you may find your efforts falling short.

By Holly Lieberman
on January 29, 2015

 Google and other search engines consider a number of factors when choosing who gets to rise to the top of search results and bring in organic traffic. Crawling pages to see what they are all about is a big part of the process, so you want to be sure you send the right messages to the crawlers. Having the right keywords in the right places will help search engines find you, but how do you know which to use and where to put them?

Jon Stroker
By Jon Stroker
on January 22, 2015

It’s common practice for companies to create AdWords campaigns, attempt content marketing or other brand building efforts without first developing an effective strategy. This wastes time, effort and money. It’s important to have an inbound marketing strategy. Why? Having an inbound marketing strategy helps to set clear goals and objectives. You can’t get to your destination without knowing where you want to go.

By Holly Lieberman
on January 20, 2015

There is a unique relationship between the inbound marketing efforts that we undertake when it comes to on-site marketing and off-site marketing. In a way, this relationship could be described as a push and pull of traffic to a website.

Jon Stroker
By Jon Stroker
on January 20, 2015

Developing buyer personas is difficult. Through scheduling meetings with sales managers, wrangling up actual customers for lengthy interviews, and behind the scenes data analysis... there's enough research required to put even the most savvy of marketers on the fritz. Not only is the process of developing thorough buyer persona outlines challenging, but the exercise itself doesn't provide tangible returns in traffic, leads, or customers.

Sarah Brizendine
By Sarah Brizendine
on January 08, 2015

Facebook boasts more than 1 billion active users as of the third quarter of 2014. The social media giant has transformed from a communications platform between a few businesses and people into a huge empire capable of connecting businesses to millions of people without an extreme cost. For the past few years, businesses have had the luxury of endlessly promoting themselves without worry about fall-out from Facebook. However, Facebook has revealed some major changes coming in 2015 that will impact the manner in which businesses use digital marketing through the site.

Matt Walde
By Matt Walde
on December 30, 2014

Being able to witness AdVision’s successes over the years, first hand, has truly been an unbelievable experience. I’ve seen our systems, processes and amazing people pushed to their limits (literally!), only to arrive at breakthroughs that simplify the day and propell the outstanding growth we’ve seen over the past 8+ years. 

Sarah Brizendine
By Sarah Brizendine
on December 23, 2014

As a digital marketer and inbound marketing aficionado, I have written more than a few blogs in my life. And I must say, there is nothing more frustrating than working really hard on a blog post only to see it's gotten two likes on Facebook and a handful of views on your site. Before I really started to understand inbound marketing, I would've considered that blog post a failure. We live in a world where we are surrounded by Buzzfeed and Upworthy and we have come to expect that our content isn't good unless it is being consumed by the masses and shared by thousands. Secretly (or not so secretly), we all want to be the next company that has a piece of content go viral.

Anne Balistreri
By Anne Balistreri
on December 18, 2014

In a grand tradition stretching back to 2000, Pantone selects a new color each year that influences industries as diverse as fashion, home décor, graphic design and online marketing. “The impactful, full-bodied qualities of Marsala make for an elegant, grounded statement color when used on its own or as a strong accent to many other colors,” claims Pantone on the page dedicated to the 2015 Color of the Year.

So how can we expect the new hue to impact business for the better? First by understanding the color, then knowing how it affects the consumer, and lastly finding the best ways to apply it.

What Is It?

Anne Balistreri
By Anne Balistreri
on December 16, 2014

 

At AdVision we live by 5 core principles, in fact, they were the very first things I learned on my first day. We strive for No BS, Gravitas, Measured Results, Fearlessness, and Staying Ahead of Curve. While all these principles are equally important and valued, the one that stuck out to me the most was the ability to stay ahead of the curve. It’s important in an industry that is so fast moving and constantly changing to make sure you’re always learning and bettering yourself. Not only for your own personal benefits of growth, but for your team’s success, and ultimately your company’s success.

By Ivan Serrano
on December 15, 2014

The holiday season is encroaching. As streets fill with hot deals of Buy One Get One Free with red ribbons around signs, as the springy scent of fresh green wreaths, ringing bells, ice skates and peppermint hot chocolates permeate the streets and Chanukah menorahs and Christmas carols share public attention, the time is now riper than ever for retailers to find creative ways to squeeze in a few more holiday shoppers. But keep in mind: although the holiday season is certainly a time to bring in a lot more business, this also means the competition between retailers for holiday shoppers’ attention is also getting tighter. In short, you have to figure out how to stand out.

The economy hasn’t been at its best this year, but with the word “holiday” around the corner, purse strings inevitably start to open up a little more generously for the next few months. For businesses, this season means one thing (other than spending time with loved ones): opportunity. If you want to catch up with, or beat the trend, you’ll need to start planning fast, and there’s no better way to do this than through online media. With websites like Twitter, Facebook, Instagram and YouTube now catching higher traffic than any sort of old-time advertising, there is a stronger market out there for companies to sell, and to sell with a single click of the mouse. It’s time to get creative in your methods, because shoppers too are getting smarter about finding ways to shortcut lines. With online shopping becoming almost as popular as “in-person” shopping, you’ll want to figure out how to tap into both trends, and catch every size and shape of shopper – from early bird to procrastinator. Here are some helpful inbound marketing tips to keep in mind that will help you boost your sales, by at least twenty percent:

By Holly Lieberman
on December 11, 2014
Google's AdWords algorithms change often; if you aren't using all features to the best of your best advantage, it can negatively affect the results of your campaigns. AdWords extensions allow you to include additional business information in your ads that wouldn’t normally fit in the defined character limits. They are very valuable features available to advertisers on the platform.
By Holly Lieberman
on December 09, 2014

Feel like you are spending too much money on PPC and that you aren’t getting enough return?

Chris Kampfe
By Chris Kampfe
on November 26, 2014

In a recent company meeting we devoted some time to revisit and discuss our core values and the application of those values in all things AdVision.  As we sorted through our different values that we believe differentiate our company, some qualities (good qualities) didn't make the list.  That's not that they weren't a reflection of our ideology, but simply that they were too elemental and we deemed them "permission to play."  The idea here was if we don't embody the most simple values (i.e. "work hard") then a more unique quality (i.e. "be ahead of the curve) would essentially become irrelevant.  

In this thinking, we also put together a short list of our "Inbound Marketing Permission to Play” elements. Here they are:

Jon Stroker
By Jon Stroker
on November 25, 2014

Sales professionals have it tough. They really do.

Matt Walde
By Matt Walde
on November 05, 2014

If I’ve learned anything in my 36 years, I’ve learned to not put all of my proverbial eggs in one proverbial basket. If the basket bottom falls out, well, you’re screwed. I don’t invest in just 1 stock. I don’t let it ride on a spin of the roulette wheel. In marketing, I also don’t feel it’s wise to invest in 1 singular strategy.

Sarah Brizendine
By Sarah Brizendine
on October 28, 2014

If I were to tell you AdVision is the greatest inbound marketing agency that ever was, there’s a good chance you’d just roll your eyes and write it off. It could very well be true (I’d like to think it is), but since it’s coming from me, it’d probably come off as being part of a self-serving agenda. Now say someone else (not associated with our company) told you how much he or she loves working with AdVision. It might be a different story.

Jon Stroker
By Jon Stroker
on September 16, 2014

Mark my words… this is the biggest update in HubSpot product history. Ever.

 

By Holly Lieberman
on September 15, 2014

 

The Analytics Proving a Successful Social Campaign

Over the last month or so there been millions of impressions on thousands of creative videos, and social media has helped raise $100 million and counting for ALS research through the ALS Ice Bucket Challenge social campaign.

By Holly Lieberman
on July 29, 2014

Be skeptical. In the world of SEO, anyone can call themselves an expert. Many so-called SEO gurus are operating on guesswork ("It worked for me!"), outdated knowledge ("Stuff those keywords!") and outright lies ("I'll be gone by the time they know it!). In fact, quite a few popular SEO tips either do nothing at all or can be outright harmful to your business.

Sarah Brizendine
By Sarah Brizendine
on July 16, 2014

You work hard to make your blog successful. You come up with relevant topics, tailor the information to your buyer personas, keep SEO in mind as you write each post, and spend the time to find attractive photos to encourage viewers to read them. These steps are not enough to optimize your blog posts, though.

Pat Ahern
By Pat Ahern
on July 02, 2014

Traditionally, “marketing” is used to refer to outbound marketing, such as television commercials, mailings, cold calls, and billboard ads. This kind of marketing requires substantial money and time distributing your message to a broad, loosely defined audience, among whom very few individuals are likely to be interested in your business and with no real way to measure results. Luckily, current consumer behavior and the capabilities of current technology make it nearly obsolete to depend solely on outbound marketing.

Depending on your goals, inbound marketing can make more sense because it can be more cost-effective and can target a more specific and relevant audience. The goal is to generate leads and ultimately clients by attracting visitors to your website. To put together an effective inbound marketing campaign, you must consider the components you will include, the strategies you will use, and how you will assess its effectiveness.

Matt Walde
By Matt Walde
on June 18, 2014

When you start looking at your keyword options for Adwords, you'll discover that there are a few basic keyword types that you can use when choosing which searches trigger your ads. By picking the right match at the right time, you can better hit the audience that is going to get you the results that you want.

Jon Stroker
By Jon Stroker
on June 10, 2014

There's no question about it. One of the most important aspects of your landing page is its call to action (CTA). This vital element prompts customers to take an additional step: sign up for an email list, download a white paper or even make a purchase. In the past we've discussed the 5 must-have elements of a call to action. Now we're following up with 6 more tips that will help you design a great CTA for your inbound marketing campaign.

By Holly Lieberman
on June 05, 2014

In PPC advertising, you need to know that your ads and landing pages are effective. A/B testing can help you determine what is working and what is bleeding your campaign of funds.

By Holly Lieberman
on June 03, 2014

Last week we posted an interview that the guys over at uGurus did with our Vice President of Business Development, Chris Kampfe. This week we wanted to share with you the next installment, an interview with our fearless leader, Matt Walde. Matt started AdVision eight years ago and well, you'll just have to watch the rest of the interview to find out what happened next.

 

Chris Kampfe
By Chris Kampfe
on May 30, 2014

Last week we wrote about how to use Instagram for business marketing. This week we're going to dive into some great ways you can target ads on Facebook.

Sarah Brizendine
By Sarah Brizendine
on May 29, 2014

A couple weeks ago uGurus, a site centered around providing advice and resources for web professionals, came by and interviewed Chris Kampfe, our VP of Business Development here at AdVision. Check out the video and let us know what you think! 

Sarah Brizendine
By Sarah Brizendine
on May 23, 2014

Instagram launched on October 6, 2010 and since then has grown into one of the top social media platforms out there. This social app is based on the concept of sharing photos. The average user will take a photo, use the filters, post it and sit back waiting for likes and comments from friends. For the average user, this is a great use of the platform. However, for companies, this would seem to be much less useful than platforms like Twitter or Facebook that seem to be MADE for marketing.

Jon Stroker
By Jon Stroker
on May 20, 2014

Buyer personas might be the most overlooked aspect of inbound marketing in existence. I would even go as far as to say this essential foundational inbound marketing effort is often shoved aside by many self-proclaimed marketing gurus and business owners as marketing textbook fluff.