More from Anne Balistreri
In a grand tradition stretching back to 2000, Pantone selects a new color each year that influences industries as diverse as fashion, home décor, graphic design and online marketing. “The impactful, full-bodied qualities of Marsala make for an elegant, grounded statement color when used on its own or as a strong accent to many other colors,” claims Pantone on the page dedicated to the 2015 Color of the Year.
So how can we expect the new hue to impact business for the better? First by understanding the color, then knowing how it affects the consumer, and lastly finding the best ways to apply it.
What Is It?
At AdVision we live by 5 core principles, in fact, they were the very first things I learned on my first day. We strive for No BS, Gravitas, Measured Results, Fearlessness, and Staying Ahead of Curve. While all these principles are equally important and valued, the one that stuck out to me the most was the ability to stay ahead of the curve. It’s important in an industry that is so fast moving and constantly changing to make sure you’re always learning and bettering yourself. Not only for your own personal benefits of growth, but for your team’s success, and ultimately your company’s success.