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Blair Strasser

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By Blair Strasser
on July 27, 2015

 

Marketing personas have been there for quite some time. It is a great idea to personify the target segments and strategize accordingly. It does not mean that one persona can define each and every person in the segment but it is capable of providing an aggregate idea of the target population and that is why personas are so useful. However, it takes a lot of effort to make this strategy successful.