<img src="//bat.bing.com/action/0?ti=4069002&amp;Ver=2" height="0" width="0" style="display:none; visibility: hidden;">
The Brightlark Blog » Callie Cernauskas
Callie Cernauskas

Callie Cernauskas

More from Callie Cernauskas

Callie Cernauskas
By Callie Cernauskas
on February 25, 2019

At this point, paying for advertising on search engines is a must. Just about everyone is doing it. When setting up campaigns, you’ll want to do extensive keyword research to see what keywords fit your company and industry. It's important to pinpoint your target audience and choose what keywords to bid on that would make the most sense for your company. You want to show ads for your products, services, etc. in your specific targeted locations. Be sure to check out some best practices for deciding on how you structure your Google Ads account and campaigns. After you have a campaign outline in place, you’ll want to make sure you don’t forget to bid on one of the most important keywords – your own brand.

Callie Cernauskas
By Callie Cernauskas
on May 21, 2018

The management of your AdWords account is very important. Whether your company is taking the task on in-house or hiring an agency – AdWords management is not created equal. Strategy along with optimizations differ among industries, within media budgets, locations, and importantly – within your business’ goals.  So here are some helpful tips and tricks for the management of your AdWords account: