Top 4 PPC Trends to Expect from Google AdWords in 2018

I would say it’s that time of the year again, but here we are mid-December, finishing up No-Snow November and it's still warm in Denver. But that’s beside the point, come 2018 Google will be pumping full steam ahead, launching some new paid search products. Some are excited for the new products, but others might be skeptical. So I’m going to leave it up to you to decide.

5 Reasons Why PPC Management with an Agency Makes Sense

The front line of Google and any other search engine results page (SERP) begins with paid search. I’m sure by now you have seen some sort of advertisement from a competitor online and thought, “I need to give this a try. Google’s tutorials make it seem easy to start and I can run my own campaigns.” 

Improve Your Conversion Rate with Retargeting

Understanding PPC

In short, PPC (pay-per-click) helps connect relevant search users to the service or products they are in need of. Google Text Ads are triggered by what the user is searching for, since they are tied to specific keywords. This method allows you to jump in front of the audience when they are searching for something relevant to what your company offers.

Do I Really Need SEO & PPC?

Let’s Start with The Obvious:

SEO stands for Search Engine Optimizations or known as Organic Results and PPC stands for Pay Per Click (clearly Paid Advertising). There feel better? Okay lets get started. If you have ever worked for a digital agency the question always seems to come up from time to time. "Do I Really Need SEO and PPC?” And simply put, yes you do if you want to have a successful marketing campaign on all fronts.