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Evan Barrett

Evan Barrett

More from Evan Barrett

Evan Barrett
By Evan Barrett
on May 24, 2016

Bing Recently announced that Bing Campaign Analytics would be going away. Officially, this shift begins in
 May, and it will be completely removed by the end of October.

Bing’s UET Tag is the new kid on the block, with shiny shoes, and a better understanding of how things work. If you haven’t already, you should switch to UET as soon as possible because of its improved ability to support both conversion tracking and remarketing.

Evan Barrett
By Evan Barrett
on January 07, 2016

Lots of Hats, Lots of Online Channels.

By now, small and medium business owners know that online marketing is not optional.  But, making decisions about your marketing can be intimidating, and expensive.  Is it better to invest in pay per click advertising (PPC) or search engine optimization (SEO)? With an enormous portion of our buying decisions begin, and end on the web, and the answer is that neither option is inherently better than the other. Both areas hold immense value, and the true answer for your marketing will depend on your specific business needs.

Evan Barrett
By Evan Barrett
on September 29, 2015

Google’s Search Partners has always been one of the murkier abysses in the ocean that is paid search. Sometimes the best thing since sliced bread, raking in qualified traffic, leads, and sales, all at a very profitable CPA or ROI. But other times it is more akin to Jabba The Hutt’s pit, a Rancor lurking in the darkness ready to gobble up your budget. This article will focus on analyzing and harnessing one of those Rancors, a slightly unusual search partner known as Amazon.

Evan Barrett
By Evan Barrett
on July 16, 2015

When you engage in a PPC advertising campaign, you need to start by considering your goals. Not every type of ad is compatible with every marketing goal. Display advertising is not a good match for many desired outcomes. Choosing display ads at the wrong time can lead to a negligible or negative return on investment, poor traffic quality and a massive waste of your money.

Evan Barrett
By Evan Barrett
on April 23, 2015

While Pay-Per-Click (PPC) advertising enables you to grow your customer base, selecting an appropriate bidding strategy can be the difference between receiving a positive or negative return on investment. Whether beginning to use PPC altogether, or creating new campaigns and ad groups, you need to optimize your bidding strategy with tiered bidding.  Understanding how Exact match, Broad match, and everything in between performs is crucial to creating a tiered bidding strategy.

Evan Barrett
By Evan Barrett
on April 14, 2015

Remarketing in the Facebook platform has been limited at best for some time. Now don’t get me wrong, growing page likes and serving ads to people who have already liked your page has some merit, but this was only groundbreaking in the 2000’s.