Be skeptical. In the world of SEO, anyone can call themselves an expert. Many so-called SEO gurus are operating on guesswork ("It worked for me!"), outdated knowledge ("Stuff those keywords!") and outright lies ("I'll be gone by the time they know it!). In fact, quite a few popular SEO tips either do nothing at all or can be outright harmful to your business.
Last week we posted an interview that the guys over at uGurus did with our Vice President of Business Development, Chris Kampfe. This week we wanted to share with you the next installment, an interview with our fearless leader, Matt Walde. Matt started AdVision eight years ago and well, you'll just have to watch the rest of the interview to find out what happened next.
Many businesses jump into an AdWords campaign thinking it will be a panacea for all their advertising concerns and woes. But like any other aspect of marketing, an AdWords campaign takes hard work to be truly effective. Here are five tips to help you make sure your ad gets the highest number of clicks to achieve the greatest ROI:
When it comes to traffic generation, the building block of any digital initiative, you need to be savvy in how you reach and engage the highest number of qualified visitors to your website. In terms of the search landscape, and for this purpose, specifically Google search results, searchers should be introduced to as many click-through opportunities as possible. The more “real estate” that your business owns on the first page of Google Search results, the better chance you have of gaining a new visitor.
Below is an image of the typical Google Search result page, specifically a search for ‘denver inbound marketing agency’. Following that, we describe the 4 main elements of the page that we advise businesses capitalize on.
The most popular form of Pay-Per-Click (PPC) or Paid Search is Google AdWords. Carefully crafted AdWords can be a very cost-effective way of generating quality traffic to your website and boosting your sales. If you do it right, your business can attract a wealth of new prospects. But if you do it wrong, it is just another advertisement that doesn’t work.
If you think your business can’t take advantage of this online marketing opportunity, you might want to think again because this can be the perfect way to draw attention. Because it’s pay-per-click, you pay only if prospects click and visit your website. But, of course, you do want them to visit, so you have to create killer AdWords copy that will really get your prospect’s attention: