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Holly Lieberman

More from Holly Lieberman

By Holly Lieberman
on December 11, 2014
Google's AdWords algorithms change often; if you aren't using all features to the best of your best advantage, it can negatively affect the results of your campaigns. AdWords extensions allow you to include additional business information in your ads that wouldn’t normally fit in the defined character limits. They are very valuable features available to advertisers on the platform.
By Holly Lieberman
on December 09, 2014

Feel like you are spending too much money on PPC and that you aren’t getting enough return?

By Holly Lieberman
on September 15, 2014

 

The Analytics Proving a Successful Social Campaign

Over the last month or so there been millions of impressions on thousands of creative videos, and social media has helped raise $100 million and counting for ALS research through the ALS Ice Bucket Challenge social campaign.

By Holly Lieberman
on July 29, 2014

Be skeptical. In the world of SEO, anyone can call themselves an expert. Many so-called SEO gurus are operating on guesswork ("It worked for me!"), outdated knowledge ("Stuff those keywords!") and outright lies ("I'll be gone by the time they know it!). In fact, quite a few popular SEO tips either do nothing at all or can be outright harmful to your business.

By Holly Lieberman
on June 05, 2014

In PPC advertising, you need to know that your ads and landing pages are effective. A/B testing can help you determine what is working and what is bleeding your campaign of funds.

By Holly Lieberman
on June 03, 2014

Last week we posted an interview that the guys over at uGurus did with our Vice President of Business Development, Chris Kampfe. This week we wanted to share with you the next installment, an interview with our fearless leader, Matt Walde. Matt started AdVision eight years ago and well, you'll just have to watch the rest of the interview to find out what happened next.

 

By Holly Lieberman
on May 16, 2014

Many businesses jump into an AdWords campaign thinking it will be a panacea for all their advertising concerns and woes. But like any other aspect of marketing, an AdWords campaign takes hard work to be truly effective. Here are five tips to help you make sure your ad gets the highest number of clicks to achieve the greatest ROI:

By Holly Lieberman
on April 29, 2014

When it comes to traffic generation, the building block of any digital initiative, you need to be savvy in how you reach and engage the highest number of qualified visitors to your website. In terms of the search landscape, and for this purpose, specifically Google search results, searchers should be introduced to as many click-through opportunities as possible. The more “real estate” that your business owns on the first page of Google Search results, the better chance you have of gaining a new visitor.

Below is an image of the typical Google Search result page, specifically a search for ‘denver inbound marketing agency’. Following that, we describe the 4 main elements of the page that we advise businesses capitalize on.

By Holly Lieberman
on April 25, 2014

The most popular form of Pay-Per-Click (PPC) or Paid Search is Google AdWords. Carefully crafted AdWords can be a very cost-effective way of generating quality traffic to your website and boosting your sales. If you do it right, your business can attract a wealth of new prospects. But if you do it wrong, it is just another advertisement that doesn’t work.

If you think your business can’t take advantage of this online marketing opportunity, you might want to think again because this can be the perfect way to draw attention. Because it’s pay-per-click, you pay only if prospects click and visit your website. But, of course, you do want them to visit, so you have to create killer AdWords copy that will really get your prospect’s attention:

  1. The headline: This is the first thing that prospects will notice. Although it can contain no more than 25 characters, the headline must immediately grab their attention. You can’t use any punctuation except a question mark, and use of all capitals is not permitted. Try to put one of your keywords right up there in the headline because it will appear in bold and have more chance of motivating prospects to click-through to your website. If you don't use a keyword, remember to keep it relevant to entice prospects to click.
  2. Body copy: You have two descriptive lines to make your case for why this prospect should visit your website. Each of these rows can only have up to 35 characters so each word must be strong. Include at least one keyword and highlight what makes your company different. Promote any special offers or pricing. Use a strong call to action like “call today,” “order now,” “sign up,” or “get a quote” to let prospects know what they should do next.
  3. Display URL: AdWords lets you choose a brief but meaningful display URL, which can be no more than 35 characters. This may be different from your destination URL, which can be as long as 1024 characters. Make sure that the landing page you take prospects to matches what they saw in your ad.