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Ivan Serrano

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By Ivan Serrano
on December 15, 2014

The holiday season is encroaching. As streets fill with hot deals of Buy One Get One Free with red ribbons around signs, as the springy scent of fresh green wreaths, ringing bells, ice skates and peppermint hot chocolates permeate the streets and Chanukah menorahs and Christmas carols share public attention, the time is now riper than ever for retailers to find creative ways to squeeze in a few more holiday shoppers. But keep in mind: although the holiday season is certainly a time to bring in a lot more business, this also means the competition between retailers for holiday shoppers’ attention is also getting tighter. In short, you have to figure out how to stand out.

The economy hasn’t been at its best this year, but with the word “holiday” around the corner, purse strings inevitably start to open up a little more generously for the next few months. For businesses, this season means one thing (other than spending time with loved ones): opportunity. If you want to catch up with, or beat the trend, you’ll need to start planning fast, and there’s no better way to do this than through online media. With websites like Twitter, Facebook, Instagram and YouTube now catching higher traffic than any sort of old-time advertising, there is a stronger market out there for companies to sell, and to sell with a single click of the mouse. It’s time to get creative in your methods, because shoppers too are getting smarter about finding ways to shortcut lines. With online shopping becoming almost as popular as “in-person” shopping, you’ll want to figure out how to tap into both trends, and catch every size and shape of shopper – from early bird to procrastinator. Here are some helpful inbound marketing tips to keep in mind that will help you boost your sales, by at least twenty percent: