<img src="//bat.bing.com/action/0?ti=4069002&amp;Ver=2" height="0" width="0" style="display:none; visibility: hidden;">

Jake Amberg

More from Jake Amberg

By Jake Amberg
on March 01, 2018

 

When I started out as an SEO copywriter back in 2013, I heard a lot of jokes from my friends about my new career. Who could forget this gem?

“An SEO walks into a bar, restaurant, ale house, best bars with beer, bars near me…”

Admittedly, it’s a good one! And honestly, there was a time when that was true. However, blindly keyword stuffing and robotically pumping your copy full of specific keywords is a very outdated idea. Writing for SEO in 2018 is much more about concepts than it is tying your content to specific keywords. So how can you optimize your content to be the best it can in today’s SEO landscape? 

By Jake Amberg
on November 22, 2017

One of my favorite guilty pleasures during the holiday season is watching the terrible Christmas movies that the Hallmark Channel airs every year. Obviously, these movies are not created for me, but I can’t help but love how cheesy, predictable, and bleached-white each of these movies are. Why are all of the plots basically the same? Why does it seem like there are only 10 actors these movies have to pick from? I will never have the answers to these questions. But these silly Christmas movies can teach us a broader life lesson beyond “you have to feel the spirit of Christmas” and “everybody needs to leave their high-paying city job, dump their long-term significant other, and move in with the local manger mechanic in a non-descript New England town.”

By Jake Amberg
on April 13, 2017

In 2017, SEOs have been scrambling to keep up with the all of the Google algorithm updates—both confirmed and not. While algorithm updates are common in the organic search world, the fact that we’ve already seen multiple updates regarding content quality paints a very clear picture: if you don’t have good content, you’re falling behind.