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Jantzen Pahl

Jantzen Pahl

More from Jantzen Pahl

Jantzen Pahl
By Jantzen Pahl
on August 13, 2020

Marketing may be fun, but it isn't always easy — especially if it's not one of your core competencies. Let's be real: you may need some help. That's where a marketing agency comes into the picture.

Jantzen Pahl
By Jantzen Pahl
on July 20, 2020

Finding new customers starts with successful lead generation strategies. Most people aren't going to visit a website they've never heard of and immediately make a purchase without doing any research or thinking about whether they are sure they want and need the product they are about to buy. At Brightlark Digital, we can help you capitalize on a variety of lead generation components to keep your company fresh in your potential customers' minds until they are ready to make a purchase. 

Jantzen Pahl
By Jantzen Pahl
on May 22, 2020

Today's world is increasingly impacted by the unknown. Even as some regions begin opening back up, many businesses have been given strict guidelines for reopening, especially in relation to social distancing and health protection requirements.

With margins becoming slimmer and all the challenges related to employee headcount, business owners are working hard to limit their expenses as much as possible.

But through all this, one of the most pressing questions is: "Should businesses keep marketing during the COVID-19 crisis?" Here are some things that we think should be considered.

Jantzen Pahl
By Jantzen Pahl
on May 14, 2020

During a time of uncertainty with a disrupted economy, the strongest tension can be found internally with your employees. One of the best ways to avoid this tension and maintain these relationships is to reach out and let them know the plan of action and operation during this time. With many businesses, the best plan of action is "it's better we should all suffer a little, than any of us suffer a lot," according to leadership expert Simon Sinek.