Are you frustrated because your website isn’t performing the way you think it should? Would you like to know why?
More from Jay Gordman
I had the privledge of getting a sneak peak in to the new State of Inbound 2015 Report produced by Hubspot. When I reviewed the report I was really surprised at how poorly sales and marketing teams are aligned. I know, we have all heard it heard it many times, sales teams blame marketing for too few or unqualified leads while marketing teams blame sales for not effectively working and closing leads.
Companies, large and small, are blindly spending huge amounts of precious resources on digital marketing
efforts. It is problematic that, in many cases, they don’t know if it is working or not because they are not appropriately measuring the results. Even worse, they aren’t even sure why they are using this tactic in the first place. Oh right, we do it because everyone is doing it…. The shareholders and key stakeholders of the company deserve better.
The good news is that there is a pretty strait forward approach to fixing this challenge.
When you're running a business, it's easy to have the mindset that a client is a client. As an inbound marketing agency, we've had clients that are fabulous and those who we want to avoid. In this post, we'll discuss the three types of clients and how they benefit or harm your business' outlook and bottom line.
These companies are missing the point. While shopping online is technically simpler to accomplish today, customers are more confused than ever. There are endless reviews, expert bloggers, unboxing videos and on and on. Shoppers are inundated with tons of data but they don’t get the real help to make a decision.
Helping customers through the buying funnel is an ideal fit for inbound marketing. Let's look at 3 ways the inbound marketing methodology can be used in ecommerce.