The 6 Most Disheartening Stats from HubSpot's State of Inbound Report

By Jon Stroker
on September 12, 2016

This morning, HubSpot released the 2016 edition of their annual State of Inbound Report. The report is chock-full of insightful factoids gathered from over 4,500 respondents in various marketing roles, and does a fantastic job at recapping the latest in the constantly changing landscape of inbound marketing. This year was different though; not all of the trends and developments of 2017 present an optimistic future for certain aspects of marketing. Below, I've shared the 6 most disheartening stats from this year's State of Inbound report:

10 Uses for HubSpot's Internal Email Notifications

By Jon Stroker
on April 13, 2016

HubSpot's internal email notification feature is often overlooked by many HubSpotters. Actually part of a larger tool within the marketing automation software called Workflows, it requires the Professional or Enterprise edition of the software to use. It's a small feature of HubSpot that can actually be used for a variety of different functions. Whether you're a salesperson trying to stay on top of your leads, a manager trying to stay on top of your employees, or just an organization and process geek in general, these creative applications for internal email notifications in HubSpot are guaranteed to help you get the job done.

How to Increase Site Speed with WordPress Plugins

By Jon Stroker
on January 29, 2016

"Silver bullets" are hard to come by in the world of inbound marketing, and can sometimes get you in more trouble then they were worth in the first place. Paying for backlinks and other "get rich quick" SEO schemes have landed good-natured marketers in hot water, when all they had set out to do in the first place was increase performance.

How Switching to Hubspot’s CRM can Boost Sales Productivity in 2016

By Jon Stroker
on November 24, 2015

With the end of Q4 in sight, many sales teams and sales managers have begun to think about goal setting for 2016. Make no mistake, boosting your team’s productivity should be one of those primary goals for next year.

Is paid advertising a part of inbound marketing?

By Jon Stroker
on September 09, 2015

I have a confession to make.

The Quick and Dirty Guide to SEO Redirects

By Jon Stroker
on June 22, 2015

If you have spent any amount of time on the internet, you have experienced a redirect. You click on one URL and wind up on a different URL. If you noticed that it occurred you probably clicked back or typed in your original URL again, only to be taken once again to the different one. So, what happened? Actually, this process can be a pretty powerful piece of SEO when used correctly. And how is it used correctly? We’re so glad you asked!

How to Minimize Traffic Loss in a Website Redesign

By Jon Stroker
on June 10, 2015

As if the redesign or the development of an entirely new website wasn’t already daunting enough, maintaining a constant amount of traffic to the website after the rebuild should be a priority for all business owners, marketers, and webmasters alike. Amongst our clients, organic search can account for as much as 75% of all of their web traffic, so it’s imperative to do what we can to keep as much of that 75% coming as possible.

How to Set Up Goal Tracking in Google Analytics

By Jon Stroker
on March 12, 2015

When we're using Google Analytics (GA), it's not enough to simply pay for advertising and hope it will end up well. We need to set up goals and track them to determine the best way to leverage our marketing dollars. This helps us determine when viewers are converting, whether to sign up for a newsletter, read an article or make a purchase. Here's how we set up a goal:

How to Increase Open and Click-Through Rates with Email Personalization

By Jon Stroker
on March 10, 2015

Email marketing is the ultimate shiny object. It has become an inbound marketing staple that, even from our experience, often times becomes the first point of interest for new businesses entering the world of inbound. Despite having a seemingly high barrier to entry and sometimes requiring complicated software setup, we know that business owners love it. And they should, because email marketing is awesome.