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Jon Stroker

Jon Stroker

Jon Stroker is a self-proclaimed inbound marketing nerd, snowboarder, and bear-fighter, in that order. Jon graduated from the University of Colorado at Boulder where he studied advertising and marketing. He enjoys starting new projects and helping his clients build successful inbound marketing campaigns from the ground up.

More from Jon Stroker

Jon Stroker
By Jon Stroker
on January 22, 2015

It’s common practice for companies to create AdWords campaigns, attempt content marketing or other brand building efforts without first developing an effective strategy. This wastes time, effort and money. It’s important to have an inbound marketing strategy. Why? Having an inbound marketing strategy helps to set clear goals and objectives. You can’t get to your destination without knowing where you want to go.

Jon Stroker
By Jon Stroker
on January 20, 2015

Developing buyer personas is difficult. Through scheduling meetings with sales managers, wrangling up actual customers for lengthy interviews, and behind the scenes data analysis... there's enough research required to put even the most savvy of marketers on the fritz. Not only is the process of developing thorough buyer persona outlines challenging, but the exercise itself doesn't provide tangible returns in traffic, leads, or customers.

Jon Stroker
By Jon Stroker
on November 25, 2014

Sales professionals have it tough. They really do.

Jon Stroker
By Jon Stroker
on September 16, 2014

Mark my words… this is the biggest update in HubSpot product history. Ever.

 

Jon Stroker
By Jon Stroker
on June 10, 2014

There's no question about it. One of the most important aspects of your landing page is its call to action (CTA). This vital element prompts customers to take an additional step: sign up for an email list, download a white paper or even make a purchase. In the past we've discussed the 5 must-have elements of a call to action. Now we're following up with 6 more tips that will help you design a great CTA for your inbound marketing campaign.

Jon Stroker
By Jon Stroker
on May 20, 2014

Buyer personas might be the most overlooked aspect of inbound marketing in existence. I would even go as far as to say this essential foundational inbound marketing effort is often shoved aside by many self-proclaimed marketing gurus and business owners as marketing textbook fluff.

Jon Stroker
By Jon Stroker
on May 02, 2014

When marketers are interested in increasing sales, they often forget one powerful resource: their current customers. People who have purchased from you once are likely to do so again. But, sometimes it takes some action on your part to remind your customers why they love your products and why they should come back for now. Drip email campaigns are one great way to enhance your company's visibility.

Jon Stroker
By Jon Stroker
on March 26, 2014

I love leaning on automated processes to do my dirty work - especially when it comes to email marketing. With 91% of consumers checking their email daily, it is more important than ever before to reach back out to these consumers after the first touch, and again a few days after, and again the following week... do you see where I'm going with this? Believe it or not, sending the right marketing messages at the right time can actually have a positive impact on your messaging, and can leave your prospects wanting more.

Jon Stroker
By Jon Stroker
on March 17, 2014

Many marketers get caught up in the hunt for new prospects. It's understandable; we're taught that we should always be expanding our client base. And, the thrill of getting a new client can be addictive. However, an obsession with new prospects can blind you to a far more fruitful tactic: reaching out to your current customers for future business.