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Josh Hansen

Josh Hansen

More from Josh Hansen

Josh Hansen
By Josh Hansen
on March 28, 2019

Advertising is simple and really hard. There are a lot of businesses, both big and small, wasting a lot of money on advertising. Bad advertising results can almost always be pointed back to poor planning and execution.

Whether you’re working with an agency or running your advertising efforts in-house, the following framework puts some structure around a proven approach to planning and launching a successful advertising campaign.

Josh Hansen
By Josh Hansen
on January 15, 2019
If you run a business, then you’ve likely been hearing about content marketing for a while now. And if you’ve tried implementing this vague thing called content marketing over the last few years, you’re not in rare company if you haven’t really figured out how content marketing actually contributes to your business growth.