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Kelly McEvitt

Kelly McEvitt

More from Kelly McEvitt

Kelly McEvitt
By Kelly McEvitt
on July 28, 2020

This may shock you, but people are spending a lot more time on their phones and computers than they used to — especially since the outbreak of COVID-19. In fact, research indicates that data usage in early 2020 increased by as much as 47% compared to 2019.

Kelly McEvitt
By Kelly McEvitt
on June 15, 2020

The American economy is beginning to bounce back from the lows of March and April. Businesses are reopening, and restrictions are gradually being lifted.

Kelly McEvitt
By Kelly McEvitt
on April 09, 2020

As the coronavirus, or COVID-19, has continued to spread and more people are quarantined in their homes, Facebook traffic has seen an increase of over 50 percent over the last several weeks. Facebook, along with many other social media channels, is playing a key role in maintaining connectivity during these uncertain times. Subsequently, advertisers will be able to reach even wider audiences as more and more people turn to Facebook to keep them in touch with friends and family.

Kelly McEvitt
By Kelly McEvitt
on October 03, 2019

Getting people to your website is one thing, keeping them there is another story. With the average website visitor remaining onsite for 15 seconds, you have a very short window of time to capture their attention and direct them on a path to conversion. To get a better understanding of your visitor engagement, and to help identify areas for improvement, utilize tools like Google Analytics. Your bounce rate will indicate whether your users are finding what they need out of your website and your average session duration will tell you what pages guests find most engaging. 

Kelly McEvitt
By Kelly McEvitt
on January 31, 2019
We hear it all the time: How much should I invest in Google Ads? How much should I allocate for Facebook advertising spend? There's no universal answer that serves every business, so our response is typically, "There are several things to consider." While that can be frustrating to hear, by looking at platform variables, you can set a realistic budget that will drive results for your business.
Kelly McEvitt
By Kelly McEvitt
on December 11, 2018
As marketers, it's our job to create messages that resonate with a wide range of people. However, many businesses fail when it comes to creating content that caters to the vision and hearing impaired communities. It's estimated that 25.5 million adult Americans are visually impaired. And according to the National Institute of Deafness and Other Communication Disorders (NIDCD), about 28.8 million adult Americans are hearing impaired. Combine that with a large aging population and a growing rate of health conditions, and you have a very large percentage of the population that may not be receiving the marketing messages you're putting out.
Kelly McEvitt
By Kelly McEvitt
on September 18, 2018
Digital marketing moves pretty fast. If you don't stop and evaluate performance once in awhile, you could be missing out on sales. Marketing is an industry built around best practices. When a strategy works for one business, others jump onboard and attempt to duplicate that success. Because of that monkey see, monkey do mentality, some "best practices" have invaded marketer's brains, never to be reevaluated. That's a problem because we should never rely on the status quo. Marketing practices should be analyzed early and often. 
 
Kelly McEvitt
By Kelly McEvitt
on January 22, 2018

Heartbreak, whether it be in love or in business, is brutal. There’s no way around it. Sometimes all of the hard work that you put into a marketing campaign or closing a big deal can end up an epic failure. While heartbreak can be difficult to stomach, you will most often come away from it with strength and resiliency - ideal traits for success in business. How you respond to failure will ultimately determine your success moving forward. 

Kelly McEvitt
By Kelly McEvitt
on October 24, 2017

There are few things stranger than relying on the same old school marketing tactics for your business. We're no longer living in the 80's, where it's acceptable to rely on radio communication to connect with your audience. Facebook advertising is a great way to create brand awareness, increase traffic to your site and generate leads and sales for your business. If you're already investing time and energy on Facebook, expanding into Facebook advertising should be a no-brainer.