More from Lindsey Holliday
SEO and visibility on the web continues to be an uphill battle. Not only is there more competition, Google also continues to innovate and shake things up on us. As digital marketers, we need to use all of the tools available to us in order to compete. Schema markup, also known as structured data, is one of the most powerful ways to help Google and other search engines read and understand what your website is all about.
I was recently scrolling through my emails and came upon an article of the top 25 most influential digital marketers. There were some truly inspirational and knowledgable people included in that list, BUT 85% of the list was men! That got me thinking... this isn't a true representation of the digital marketing landscape and the top performers in it. I work with some pretty incredible women in this field everyday.
When it comes to marketing, especially online, many people don’t know where to begin tracking their successes, or their failures. On one hand, you can go down a rabbit hole with the wealth of information available and get lost in the technicalities. On the other, you could not track anything and go strictly on gut instinct. Neither is beneficial if you really want to see where you’re thriving and where you’re falling short.
Good ol' marketing. It’s usually the first thing to hit the chopping block when budgets are tight. Which is unfortunate, because it should be the last. Cutting back on marketing when your business is suffering makes about as much sense as taking an already dying fish out of water in hopes it will save its life. But I get it. It’s expensive, it really is. So how much should businesses really be paying for marketing, and in this particular case, inbound marketing? Let’s discover what to look for in an inbound marketing agency and how to invest your money wisely.
Marketing in the travel industry presents unique challenges, as well as great opportunities. Travel has grown exponentially over the years as people, specifically millennials, value experiences over things. The digital era has drastically changed the way people plan, and book, their travels. According to Smartinsights.com, about 60% of leisure travelers and 41% of business travelers now book all arrangements online.
Entrepreneurs, charity and a home brew competition don’t usually go hand in hand, but they do when you live in Colorado!
It’s almost impossible to keep up with the array of tools available for digital marketing these days. There are a million and one choices when it comes to keyword tools alone. They all make grandiose claims about what they can deliver and unfortunately, more often than not, they don’t live up to those claims.
“Ok Google… show me how voice search will shape the future of digital marketing.”