In order to have a comprehensive marketing plan, incorporating social media is necessary. Your business should have a strong online presence on not just Facebook, but also other social media platforms such as Instagram and Twitter. Fortunately, Instagram has made it easier than ever for users to create advertisements. This has opened up a whole world of unique possibilities for marketers. Here are a few steps that will help you create Instagram advertisements in Facebook's power editor.
More from Lindsey Holliday
As an #Inbound15 newbie, I had no idea what I was in for. But the conference, that went from September 8-11th this year in Boston, was both exhausting and exhilarating. HubSpot’s annual conference drew in over 14,000 marketers who gathered to network and attend educational sessions in the hopes of furthering their career and inbound marketing knowledge. Keynote speakers ranged from Seth Godin and Brene Brown to Aziz Ansari and Marc Maron. Amy Schumer was the main event at Inbound Rocks and nailed it (of course).
AdVision staff Q&A time! From polishing our own branding and marketing to designing all of our clients work from scratch, Meredith is irreplaceable. We don't know what we would do without her. Get to know our favorite designer!
It's time for another AdVision staff Q&A! This time we sit down with our queen of content, Sarah Brizendine. Content strategy, design and all things inbound are what get her up in the morning. Read on to get to know our inbound account manager better!
Q: What turned you on to inbound marketing?
When you are a digital marketer, you tend to notice anything and everything Google is doing. However, with the newest Panda refresh, Panda 4.2, the impact is far less noticeable due to it’s slow rollout. This marks the 30th update for the Panda Algorithm since it was launched in 2011. So what does Panda 4.2 have in store for us? Let’s take a deeper look into Google’s most recent algorithm refresh.
Here we sit down with our very own SEO guru, Sam Winn. From keyword strategies to on-site SEO implementation, he is our go to guy. Find out what makes him tic and how he got started in the digital marketing world.
SEO, or search engine optimization, and inbound marketing might seem like separate strategies for driving more traffic to your website and converting more visitors into leads. The truth is that you can try to separate them, but you'll only come to this conclusion: SEO is simply just one component of the larger strategy that is inbound marketing.
It’s time to face facts. Today’s consumer is drastically different from the consumer of yesteryear. As technology has grown at an outstanding pace, so has the consumer. We are now living in the era of the sophisticated consumer. It’s time for marketers to not only grow with them, but be one step ahead.