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Matt Walde

Matt Walde

More from Matt Walde

Matt Walde
By Matt Walde
on June 04, 2020

On Monday, May 18th, 2020, AdVision Marketing, Inc., announced a name change to Brightlark Digital, as well as a complementary website domain name change to www.brightlark.com, effective immediately. The name change is part of a rebranding initiative to better position the team’s capabilities as a complete inbound marketing agency and not one that simply manages or places ads. 

Founded by Matt Walde in 2006, AdVision Marketing began its journey by planning and optimizing paid search ad campaigns for SMB’s throughout the country. Over the years, as technology and behaviors shifted, AdVision adapted. Today, Brightlark is a leading inbound marketing agency in Denver, CO, helping its customers attract relevant traffic online, generate and nurture qualified leads, and enable sales teams to more effectively qualify and close more business. 

“After much consideration and research, we concluded that our team had simply outgrown the AdVision brand name. It no longer represented the breadth of who we are and what we provide for our customers. Although ‘Brightlark’ doesn’t directly represent the work we produce, we felt the combination of ‘bright’ (intelligent or quick witted) and ‘lark’ (spirited adventure) was a much better fit for the spirit of this team and the journey we have ahead of us”, said Kelly McEvitt, Director of Services at Brightlark.   

Completing and complimenting the rebrand is a new identity, reflecting a fresh, modern perspective and hinting at the importance of the messages sent and received in marketing today.

“At the core of who we are as an agency, the new brand reflects the exact same values that we have had all along, but the obvious difference is our new logo and a few subtle design updates. I wanted the new aesthetic to feel fresh, optimistic, and approachable, while reflecting the authority and boldness with which we approach our business strategies. The interlocking shapes in the logo represent cohesiveness and connection, while the lively color palette gives that vibe of friendliness that a partner feels when working with our team,” said Meredith Cook, Senior Brand Manager at Brightlark.

“AdVision has been a part of my life for the past 14 years. It wasn’t easy to let go. But I can confidently say I am all in on Brightlark, and I’m beyond excited for the future that lies ahead of our amazing team”, said Matt Walde, Brightlark Founder and President. 

About Brightlark Digital

Brightlark is an inbound marketing agency and Platinum Hubspot Partner in Denver, CO. Brightlark crafts custom digital growth solutions for SMB’s who are either frustrated with the results they’re currently generating or who are looking to grow and scale their business more quickly. Brightlark’s solutions most commonly include elements of paid media management, SEO, conversion rate optimization, lead generation, marketing automation, and sales enablement. 

 

Contact: Brightlark PR Contact

Matt Walde, Brightlark Founder and President

303.284.3262 x301

matt@brightlark.com

Matt Walde
By Matt Walde
on May 25, 2020

Small businesses all over the US are finding ways to adapt to the ‘new normal’. This new normal is uncharted territory for the economy and people are just trying to figure out what their normal is going to entail. Adaption during times of uncertainty is all we have to make it through. Nobody is better at adapting to change than digital marketers. Well, challenging times call for unique perspectives and personalized solutions. 

Matt Walde
By Matt Walde
on April 10, 2019

As the saying goes, sometimes the heaviest thing in the office is the phone. I, like many other agency owners, am always looking for ways to find more business. The one thing we had never done consistently, or well, was prospect over the phone. The thought of calling a complete stranger and interrupting their day to tell them about our services was dreadful. This is when I decided to apply to HubSpot’s 8-week Sales Lion Bootcamp, with Dan Tyre. I knew there had to be a better way of going about this.

Matt Walde
By Matt Walde
on March 18, 2019

Whether you own a business or work for a great one, the notion of partnering with an agency to help grow your business more quickly has likely - at the very least - crossed your mind. Maybe you’ve realized a gap in your team’s capabilities. Maybe you want your marketing and sales efforts to move faster. Or maybe you’ve decided it’s time to rethink your lead generation and client acquisition strategies altogether, but don’t know where to start.

Matt Walde
By Matt Walde
on December 11, 2017

If you want a shot at driving a lot of qualified traffic to your website, you’ve got to be visible in the search results. Over 3.5 billion searches happen at Google.com every single day. Undoubtedly, people are out there searching for the products and services you sell right this second. If you aren’t there, you’re missing out on opportunities to grow your business. It's possible that you just might need some agency help.

Matt Walde
By Matt Walde
on May 15, 2017

For more than a decade, AdVision has had a great fortune of working with hundreds of the most respected brands and businesses any agency could hope for. We’ve literally seen it all. We’re incredibly thankful to have had these experiences as they’ve given us the opportunity to learn first hand. 

Matt Walde
By Matt Walde
on November 01, 2016

A little over a month ago, we implemented bi-weekly "town hall" style meetings at AdVision. Although we often attend social events together or meet up for happy hour beers, we’ve never had a platform for everyone to candidly and publicly speak their minds on what they feel is working in the agency, what’s not, and how we can improve as an organization. With a few of these sessions now under our belts, my only regret is not starting these meetings sooner. The feedback we’re receiving from the team is truly amazing, and I’m convinced these meetings are going to make us a more tight-knit, effective team going forward.

Matt Walde
By Matt Walde
on May 12, 2016

Whether you’re new to digital marketing, wanting to emerge as a thought leader in your industry, or needing to get serious about your organic search results, you’ve most likely heard the phrase ‘content marketing.' There are numerous ways to drive traffic to your website today - PPC, programmatic advertising, remarketing, social media, etc. But it’s content marketing that emerged as the one strategy that’s capable of doing so many great things for your business, including improved visitor engagement, credibility, thought leadership, organic rankings, organic traffic and conversion rates. Now, aside from being a total and complete pain in the a*s to execute well, there’s no reason not to take content marketing seriously.

Matt Walde
By Matt Walde
on March 08, 2016

Interest surrounding Content Marketing has literally exploded over the past few years, and for good reason. Consumers have gotten smarter. Their attention spans have shortened, and they’ve taught themselves to tune out unwanted marketing messages with DVR, cold call screening, and easily filtering email blasts into their spam folder. In short, Traditional Marketing is a dying medium, and Content Marketing is the new way to engage an audience and grow your business. Below is a screenshot from Google Trends, captured on 3.3.16, demonstrating the increased search volume around the phrase “Content Marketing” over the last ten years. Pretty compelling!