Why Interactive Content is a Digital Marketing Trend That’s Here to Stay

By Meredith Cook
on October 23, 2017

Imagine this: you have just spent weeks (or months) crafting a killer piece of content to use in your marketing efforts. Let’s say it’s an eBook, infographic, slideshow, or some type of report, which are some of the most common types of content we as marketers tend to create for inbound campaigns. You’ve most likely worked with several other people along the way—writers, designers, or any combination of your team members. Now it’s time to launch the campaign! You blast it out to a segmented list, promote the sh*t out of it on social media, and boom—it’s live. But…now what?

How to Maximize Social Media Marketing—Without Going Crazy!

By Meredith Cook
on June 21, 2017

Let’s face it—it’s hard to keep up with the social media landscape these days. As soon as you finally have a solid strategy for marketing your brand on Facebook, then you start wondering, “should I be on Snapchat? What about doing Facebook Live? Instagram stories?” And suddenly, your head is spinning in feeds and ads and content, and you’ve lost sight of your marketing strategy altogether.

Meet AdVision: A Team of Travelers

By Meredith Cook
on April 05, 2017

Here at AdVision, we work hard and we play hard. During the week, our days in the office are spent optimizing, creating, designing, and strategizing for all of our awesome clients. But outside of the office, we are camping, skiing, and exploring. If there is one love that we all share (besides marketing, of course), it’s travel. 

5 Essential Strategies for Staying Productive and Happy While Working Remotely

By Meredith Cook
on September 06, 2016

The times, they are a-changin. With the increase of virtual communication technology, more and more jobs now have the flexibility to work from anywhere, not just an office. With advantages like lower employee turnover, decreased overhead costs, and lower reported stress levels of remote employees, telecommuting jobs are on the rise. A 2015 Gallup study found that the number of employees who work at least part of the month from home has grown by more than 300 percent in the last 20 years.

As a remote employee for AdVision since my move to Durango, Colorado in May, I have learned some lessons along the way that I’ve found to be instrumental in my happiness and productivity while not in the office. For all the remote workers out there, or even if you’re just wondering if it’s right for you: I want to share with you five of my top pieces of advice for staying on task and creative away from the office. 

Trying Our Hand at Construction: A Round-Up of AdVision's Habitat for Humanity Build

By Meredith Cook
on August 25, 2016

On a beautiful Friday with lots of sunshine, we all took a break from our computers to get our hands dirty at a local Habitat for Humanity build in northeast Denver. As digital marketers, it had been awhile since most of us had handled power tools -- and our leader, Marianne, sure put us to work! In six rewarding hours, we helped further the construction of energy-efficient and safe homes for local families.

6 Psychological Principles You Should Definitely Be Using in Your Marketing

By Meredith Cook
on June 14, 2016

Back in high school, psychology was my favorite class. I loved learning about what goes on inside the brain. Cognitive bias, or the tendency to think or act a certain way outside our rational way of thinking, is one of the concepts I found most fascinating. And guess what? As grown-up marketers, understanding a few of these behavioral psychology concepts can be highly beneficial for all of us. 

One of the most important tools of marketing is to understand the audience we are trying to reach and persuade. These cognitive concepts allow us to better understand whom we’re talking to and predict how they will act. Keeping them at the forefront of your mind during creation of your marketing strategy will make for a much smoother, more effective message. Thank you, psych professor! 

Let’s go back to the classroom – here are six psychological principles to keep in your back pocket.

How Can Mindfulness Improve Your Performance as a Marketer?

By Meredith Cook
on December 29, 2015

As marketers, it’s all too easy to fall into the trap of mental overload. Too much reporting data, too many platforms and tools to keep track of, too many emails. When we create and handle digital marketing strategies for clients, whether it involves paid search marketing, SEO, content creation, social media, or all of the above, could it be beneficial for our brains to adopt a practice of increased mental presence? The answer is yes. An added bonus: mindfulness can also prove beneficial for our clients and their inbound marketing success.

A Better Blog Post in 6 Quick Tips

By Meredith Cook
on October 15, 2015

Blogging is no longer "something that you should do," it is "something that must be done," if companies want to reach an awaiting audience. In April 2015, HubSpot released a report on the importance of blogging. Within the report it was revealed that companies which publish 16+ blog posts per month had 3.5X more traffic than their competitors who published between 0 - 4 monthly posts. As it turns out, on average 75 percent of all HubSpot blog views were from old blog posts, which goes to show that blogging is arguably one of the most important digital marketing tactics. 

Here’s What You Need to Know About Ad Blocking in iOS 9

By Meredith Cook
on October 06, 2015

In case you have been out of the tech loop, Apple released its new iPhone and iOS 9 operating system two weeks ago. In addition to more fine-tuned features like better navigation in Apple Maps, more built-in apps, and new emojis (finally, the taco!), the new operating system will now allow users to install ad blocking apps. This means users can now easily block third-party scripts, pop-up ads, trackers, and other forms of advertising that could come through.

Of course, ad blocking apps aren’t a novel idea. So what’s the big deal?