With 93% of online experiences beginning with a search engine, there’s no arguing in the value of search
engine optimization. But how do you go about ranking well on search engines? The best place to start is to run a foundational SEO audit to understand how your website is doing, and what are the main areas to improve. With the help of several other SEOs, I’ve compiled a list of the most essential elements of SEO, and organized them into an SEO audit template that you can use to understand how your site is performing on search engines. If you find yourself overwhelmed by this SEO audit template, then come explore our SEO services and see if a professional SEO audit is right for you.
It's rare for someone to pull the trigger on a big purchase right away. Savvy customers can sometimes take several months to research and come to a decision. To help build a relationship between them and your brand, continual contact is key. When you grow your email list, you are also adding new leads to the pipeline who will be more willing to buy your wares. Asking for an email address is easier than asking them to spend thousands of dollars on your products. But, there's still some finesse needed to spur sign-ups and dramatically build your list. Today, were going to share our top 4 tips for increasing your number of email signups and inbound leads.
It’s no secret that ranking higher than Lowe’s or Home Depot for any home improvement-related search phrases is a difficult task. With millions of dollars to spend on marketing every year, the chances of you outranking them on search engines are small. However, if you run a home improvement shop in Denver, then outranking Lowe’s on a national level isn’t necessary. As a small business, your most important battle is the one in your backyard – outranking them within Denver. Now, thanks to local SEO, you can.
Traditionally, “marketing” is used to refer to outbound marketing, such as television commercials, mailings, cold calls, and billboard ads. This kind of marketing requires substantial money and time distributing your message to a broad, loosely defined audience, among whom very few individuals are likely to be interested in your business and with no real way to measure results. Luckily, current consumer behavior and the capabilities of current technology make it nearly obsolete to depend solely on outbound marketing.
Depending on your goals, inbound marketing can make more sense because it can be more cost-effective and can target a more specific and relevant audience. The goal is to generate leads and ultimately clients by attracting visitors to your website. To put together an effective inbound marketing campaign, you must consider the components you will include, the strategies you will use, and how you will assess its effectiveness.