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The Brightlark Blog » Sarah Brizendine
Sarah Brizendine

Sarah Brizendine

More from Sarah Brizendine

Sarah Brizendine
By Sarah Brizendine
on November 19, 2015

You’ve put a great deal of time and effort into creating your website. Considering it is your company’s virtual calling card and 24/7 sales person, it has to be just right – but is it? Is your website encouraging conversions or is it killing them? Take a look at these common conversion killers and see if your site is running off potential customers.

Sarah Brizendine
By Sarah Brizendine
on October 01, 2015

There was a time when Excel sheets came in pretty handy for any sales person. Sales teams could use them to organize prospects and synchronize sales information. They did have some significant limitations though, and many times, the salesperson had to do a lot of the footwork in order to keep the process efficient and even effective.

However, Excel has had its day when it comes to customer relationship management. New CRM technology has emerged that makes Excel sheets obsolete for this purpose. Here are four good reasons why your sales team needs a CRM system.

Sarah Brizendine
By Sarah Brizendine
on September 09, 2015

What is LeadIn?

Leadin is a free plugin for WordPress that helps businesses turn website visitors into viable leads, all while learning about their behavior on-site. 

It was created to be a gateway to the world of Inbound, for indviduals or companies who are not ready to invest in HubSpot quite yet.

The best part? During INBOUND 2015, HubSpot announced LeadIn will be available for all major CMS platforms including Drupal and Joomla.

Sarah Brizendine
By Sarah Brizendine
on June 04, 2015

Email is the holy grail of marketing. It's a timeless source of advertising that brings one of the highest returns on your investment than any other digital marketing strategy out there. It all starts with the methods you use to make your audience WANT to open your emails - every time! Here are five simple steps to help increase your email open rates. 

Sarah Brizendine
By Sarah Brizendine
on May 21, 2015

On May 20th, 2015, Google made an announcement that shook the world. Google Webmaster Tools will officially be rebranded as Google Search Console

Sarah Brizendine
By Sarah Brizendine
on February 10, 2015

Inbound marketing is one of those things that is rapidly growing in popularity. What wasn't even a blip on the radar 10 years ago has increasingly become the marketing methodology of choice for small and big businesses alike. It's easy to see why. HubSpot's 2012 Report on the State of Inbound Marketing found organizations using inbound marketing were able to acquire for  61% less than outbound leads.

Using Google Trends, it is clear just how much inbound marketing has grown over the past couple years. As it continues to grow, there are only more and more companies who are ready to jump onboard.

Sarah Brizendine
By Sarah Brizendine
on January 08, 2015

Facebook boasts more than 1 billion active users as of the third quarter of 2014. The social media giant has transformed from a communications platform between a few businesses and people into a huge empire capable of connecting businesses to millions of people without an extreme cost. For the past few years, businesses have had the luxury of endlessly promoting themselves without worry about fall-out from Facebook. However, Facebook has revealed some major changes coming in 2015 that will impact the manner in which businesses use digital marketing through the site.

Sarah Brizendine
By Sarah Brizendine
on December 23, 2014

As a digital marketer and inbound marketing aficionado, I have written more than a few blogs in my life. And I must say, there is nothing more frustrating than working really hard on a blog post only to see it's gotten two likes on Facebook and a handful of views on your site. Before I really started to understand inbound marketing, I would've considered that blog post a failure. We live in a world where we are surrounded by Buzzfeed and Upworthy and we have come to expect that our content isn't good unless it is being consumed by the masses and shared by thousands. Secretly (or not so secretly), we all want to be the next company that has a piece of content go viral.