More from Sarah Brizendine
If I were to tell you AdVision is the greatest inbound marketing agency that ever was, there’s a good chance you’d just roll your eyes and write it off. It could very well be true (I’d like to think it is), but since it’s coming from me, it’d probably come off as being part of a self-serving agenda. Now say someone else (not associated with our company) told you how much he or she loves working with AdVision. It might be a different story.
You work hard to make your blog successful. You come up with relevant topics, tailor the information to your buyer personas, keep SEO in mind as you write each post, and spend the time to find attractive photos to encourage viewers to read them. These steps are not enough to optimize your blog posts, though.
A couple weeks ago uGurus, a site centered around providing advice and resources for web professionals, came by and interviewed Chris Kampfe, our VP of Business Development here at AdVision. Check out the video and let us know what you think!
Instagram launched on October 6, 2010 and since then has grown into one of the top social media platforms out there. This social app is based on the concept of sharing photos. The average user will take a photo, use the filters, post it and sit back waiting for likes and comments from friends. For the average user, this is a great use of the platform. However, for companies, this would seem to be much less useful than platforms like Twitter or Facebook that seem to be MADE for marketing.
Pay per click advertising requires a careful balance: you need to get your ads in front of enough people, but, you need to keep click costs from devouring your budget. To get the most out of your pay-per-click campaign, you need to make every penny count. That means carefully crafting your campaigns and getting your ads in front of the right people. If you are making these PPC mistakes, you are flushing money down the drain on worthless clicks:
In the past we’ve talked about the 3 essential elements you need for landing pages that convert. So, you’ve built your landing page and have a clear purpose, alluring offer, and a clear call to action. You’re ready for the leads to start rolling in.
But nothing happens. What’s going on? Read on to find out some of the most common landing page issues we come across.
Blogging is a crucial step to any digital marketing campaign. It not only will help increase your organic SEO ranking and drive traffic to your site, it allows you to connect with your visitors by establishing your or your company as an industry expert. But, we know that blogging is no easy task, so we've broken it down into 8 easy steps to get you started.
1. Find a Good Topic
Before you start writing, take some time to brainstorm a topic that you think will be valuable to your readers. Remember, don’t just write content for the sake of writing content. Providing useless content is almost as bad as providing no content. Write something that matters to your target audience. If you’re unsure of how to target your blogs appropriately, try creating some buyer personas. If you think you’re in a boring industry and have nothing to write about, check out: 3 Tips For Creating Content For a Boring Industry.
Many marketers are afraid to give a DIY solution as part of their inbound marketing. It can feel that, when you tell someone how to solve their problems on their own, it costs you business. Why would they come to you after you've given them the answer for free? But, as part of a smart content marketing strategy, giving things away can be a powerful seller. A few reasons why:
Believe it or not, the world of digital marketing doesn’t interest everyone. While we can’t help but geek out when we hear words like PPC and CTA, we understand that the majority of the population tunes out quicker than you can say “search engine optimization”.
Time and time again we hear from clients or potential clients who are skeptical of inbound marketing, even though inbound marketing costs 61% less than traditional outbound marketing. One of their main concerns is that their products or services are not interesting enough. But you know what? It’s okay to be boring. Why? Because warm leads don’t find your content boring.
That being said, we know it can be difficult to get started writing content for a “boring” industry. If you’re at a loss when it comes to creating content for your company, here are 3 tips to get you started: