More from Teresa Grammatke
We all know the importance of blogging for your business and the many benefits you will see from doing so: Build your domain authority, increase backlinks to your business, be recognized as a thought leader in your industry, keep top of mind to your customers and top placement on search engines, to name just a few. But what about your eCommerce site? Is blogging still important? The answer is a resounding yes! Not only is it important for all the reasons listed above, but when done correctly, it can help you increase revenue, both directly and indirectly.
The days are getting longer, the temperatures are rising, flowers are blooming, spring is here! In the spirit of rebirth and renewal that comes with spring, let’s not only spring clean our homes, but also clean up our digital marketing. Here at AdVision, we recommend regular assessments of your marketing channels, to ensure you are maximizing your efforts, and keeping each current. What better way to do this than with audits? Here are five audits we conduct to keep our marketing efforts sparkling and fresh:
Are you like me during the Super Bowl- you turn the volume down during the actual game, and turn it up during the commercials? Don’t get me wrong, I love watching sports (although I do prefer baseball over football), but as a long-time marketing nerd, the opportunity to see what some of the top advertising minds in the country can create, with seemingly unlimited budgets, is far more exciting than the actual game. The pressure to create a winning commercial, along with the knowledge of the immense audience, really push the adpeople to new heights each year, and it inspires me to push the limits in my own marketing efforts.
Growing up, my dad was a big fan of old sayings, from “It’s like half of one and six dozen of another” to “It’s better than a poke in the eye with a stick” to “A luxury once attained becomes a necessity.” But the one which I find myself applying to my daily life the most is “You get out of it what you put into it.” Whether it’s giving it all during a sporting event, or going all in volunteering for an organization, I continuously see that the more time and energy I invest in an endeavor, the more rewards I reap. This is also true in working with your digital marketing agency. Here at AdVision, we refer to our clients as partners, because we truly believe our relationship is a partnership and requires dedication from both sides to succeed.