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Matt CuttsWe're frequently asked by clients about the cost/benefit of utilizing different domains for SEO.  More often than not, we find ourselves discussing:

  • How canonical URLs impact SEO.

  • How using keywords in the domain or URLs impact SEO.

  • How dynamic URLs impact SEO.

  • How 301 redirects impact domains and SEO.

Today, Matt Cutts addressed the issue of purchasing or utilizing a domain which had flagged by Google, for spam or various "black hat" tactics. While we have yet to have a client approach us with this scenario, Mr. Cutts provides from insightful guidance on how to address this.  

Long story short: Do some research on the domain name in question, before your purchase it, let alone use it!

Here is a link to the great article from Search Engine Land, as well as a great SEOMoz resource for identifying spammy domains, and some guidance from our good friends at HubSpot.

The Article

SEOMoz Tool

Additional insight from HubSpot

Chris Kampfe
Post by Chris Kampfe
April 10, 2013