Digital marketing in Denver vs. national digital marketing: why local campaigns are key for brand awareness
Regarding digital marketing in Denver, there are two primary ways to reach your target audience: local and national campaigns. Both have their unique benefits that can help your business in different ways. In this post, we'll look at the differences between local and national digital marketing campaigns so that you can make an informed decision about which is right for your business.
Local vs. national: the obvious differences
The most apparent difference between local and national digital marketing campaigns is, of course, the scope. A local digital marketing campaign is focused on reaching people in a specific geographic area. Digital marketing in Denver is designed for—and primarily reaches—Denver audiences. In contrast, a national campaign focuses on reaching people across the country (or even worldwide).
There are other noticeable differences, as well. For example, a local campaign is less expensive than a national campaign because you're not trying to reach as many people. Additionally, a local campaign will usually be more targeted; you can tailor your message to your target market's specific needs and wants in that geographic area.
Local vs. national: the nuanced differences
Now let's look at some of the more nuanced differences between these two types of campaigns:
One of the biggest is in terms of messaging. With a local campaign for digital marketing in Denver, you can hone in on what makes your business unique to that geographic area. You can play up the "local feel" of your business and capture the attention of people looking for that type of thing.
For example, let's say you own a restaurant in Denver that specializes in cuisine not found in the same neighborhood. You could use your local digital marketing campaign to discuss how your restaurant provides delicious and inexpensive food in the RiNo area and gives you free access to some of the most incredible artwork in the neighborhood. You could use images and language that evoke fun and adventure—things that resonate with people who live in or have visited Denver.
On the other hand, with a national digital marketing campaign, your messaging would need to be much broader. You're trying to reach people all over the country (or even worldwide). You wouldn't be able to get as specific with your messaging because not everyone would relate to it similarly. Instead, you would need to focus on creating a message that would appeal to as many people as possible—which can be difficult without watering down your message or making it too general.
Another big difference between local and national digital marketing campaigns is lead generation. When running a local campaign, generating leads is generally easier because you only target a small geographic area. People who see your ads are more likely to be interested in your offer because they live nearby and can easily take advantage of your products or services.
Conversely, generating leads can be more difficult with a national campaign because you're reaching a larger, more diverse group. Some people who see your ads may not be interested in your offer because they live too far away to take advantage of it. Additionally, some people may see your ad and be interested but are not ready to buy. As a result, they may not be worth pursuing as a lead.
Return on Investment (ROI)
Finally, the last big difference between local and national digital marketing campaigns is ROI. When done correctly, digital marketing in Denver can have a very high ROI. You can target your audience more precisely and get more bang for your buck.
However, a national campaign often has a lower ROI. After all, you're spending more money to reach more people—some of whom may not even be interested in your offer. Additionally, national campaigns can be more challenging to measure because you're dealing with a larger, more diverse group of people.
Final thoughts on local digital marketing in Denver
As you can see, there are many differences between local and national digital marketing campaigns. Each type of campaign has unique challenges and benefits, from messaging to lead generation to ROI. When deciding which type of campaign to run, consider your business goals. Also, remember what you hope to achieve with your digital marketing efforts.
Whatever type of digital marketing campaign you choose, the most important thing is to ensure your message is clear and your goals are achievable. With a well-executed campaign, you can achieve great things—no matter how big or small your target audience may be.
December 29, 2022