In order to have a comprehensive marketing plan, incorporating social media is necessary. Your business should have a strong online presence on not just Facebook, but also other social media platforms such as Instagram and Twitter. Fortunately, Instagram has made it easier than ever for users to create advertisements. This has opened up a whole world of unique possibilities for marketers. Here are a few steps that will help you create Instagram advertisements in Facebook's power editor.
Connect to Instagram
Before you try to use Facebook's power editor to create an Instagram advertisement, you should connect to Instagram. There are two ways in which you can do this. You can either connect your Instagram account to the Business Manager, or you can go to your settings of your business's page and click "Instagram's ads" to add your Instagram account.
Creating Instagram Ads: Step-by-Step
- To create an Instagram ad, you should go to Facebook's Power Editor and click "Manage Ads."
- You will then click on "Create Ad" and be directed to a new page. On this page, you will need to decide whether you want to make a new campaign or contribute to an existing one. The campaign you select must have an ad objective that supports the use of Instagram ads, or you will not be able to make one.
- You can then select whether you want to create a new ad set or use an existing ad set. If you create an ad set, make sure to select "Instagram placement".
- Make a name for the Instagram ad and you will be able to fill in all the details. Once you're done making the ad, you can select "Upload Changes." Your ad will be able to run on both Instagram and Facebook. This maximizes exposure and kills two birds with one stone.
What This Means for Marketers
As a digital marketer, the ability to create Instagram ads from Facebook should mean a lot to you. Instagram is one of the most popular social media websites, which means the potential for exposure and brand awareness is great. In fact, the mobile revenue for Instagram is expected to exceed that of both Google and Twitter by 2017. As always, you should keep essential digital marketing tactics in mind. For example, targeting is still essential if you want your advertisements to be effective. Once your advertisements are live, you want to monitor their performance on both websites. That way, in the future, you will know what changes to make or use what you know to be tried and true.
Instagram has also upped its video length from 15 seconds to 30 seconds, allowing for marketers to have a bigger impact when posting videos. Be sure to make them unique and interesting though. No one wants to scroll through their feed only to see a bunch of mundane sales pitches.
Due to the popularity of Instagram, it is becoming an essential marketing platform for businesses. Thankfully, Instagram is now making it easier than ever.
October 29, 2015