Whether you own a business or work for a great one, the notion of partnering with an agency to help grow your business more quickly has likely - at the very least - crossed your mind. Maybe you’ve realized a gap in your team’s capabilities. Maybe you want your marketing and sales efforts to move faster. Or maybe you’ve decided it’s time to rethink your lead generation and client acquisition strategies altogether, but don’t know where to start.
Local search engine optimization is a branch of SEO that focuses on maximizing a website’s chances of being found in local search results and can be an incredibly effective way to market your local business online.
Local SEO follows a strategic process that focuses on emphasizing the optimization efforts of local brick-and-mortar businesses. Optimization for local SEO can be quite different than traditional on-page SEO.
At this point, paying for advertising on search engines is a must. Just about everyone is doing it. When setting up campaigns, you’ll want to do extensive keyword research to see what keywords fit your company and industry. It's important to pinpoint your target audience and choose what keywords to bid on that would make the most sense for your company. You want to show ads for your products, services, etc. in your specific targeted locations. Be sure to check out some best practices for deciding on how you structure your Google Ads account and campaigns. After you have a campaign outline in place, you’ll want to make sure you don’t forget to bid on one of the most important keywords – your own brand.
A few tips to keep your work fresh this year: flat design is out (kind of), serifs are in, and some rules are just thrown out the window. From abstraction of art to unconventional font pairings to oversized designs that fall off the page, the trends for 2019 all scream to be seen. Take a look at some of our favorite examples below and how you can use them in your work this year.
This year, typography is going big—literally and figuratively. Large-format, all-caps type will take over, and fun effects on this type (think metallic and 3D) boost the impact even more. In addition, we’ll see typography get super involved in the design, playing an active role in interacting with the rest of the elements. Try mixing different font weights, experimenting with various type orientations and pairing unexpected fonts.
To invest in a digital marketing agency or not to invest in a digital marketing agency, that is the question.
When it comes to reaping the benefits of online marketing and ramping up digital ad spend the right way, this is a very important question. You want to attract new customers, nurture existing ones, and outshine your competitors by investing in marketing. So, should you hire a marketing agency or go with an in-house marketer for your company?
We’ve finally calmed down enough from the post-excitement of INBOUND 2018 to gather our thoughts and compile our favorite takeaways from this year’s conference. It was certainly a year to remember—from Deepak Chopra leading a powerful group meditation to a breakout session that ended with free beer (thanks, Harpoon!) to many representations of girl bosses kicking butt. Read on for easy-to-digest summaries of the most important knowledge nuggets we brought home from Boston.