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Matt Walde
By Matt Walde
on March 18, 2019

Whether you own a business or work for a great one, the notion of partnering with an agency to help grow your business more quickly has likely - at the very least - crossed your mind. Maybe you’ve realized a gap in your team’s capabilities. Maybe you want your marketing and sales efforts to move faster. Or maybe you’ve decided it’s time to rethink your lead generation and client acquisition strategies altogether, but don’t know where to start.

Joe Tiberio
By Joe Tiberio
on March 05, 2019

Local search engine optimization is a branch of SEO that focuses on maximizing a website’s chances of being found in local search results and can be an incredibly effective way to market your local business online.

Local SEO follows a strategic process that focuses on emphasizing the optimization efforts of local brick-and-mortar businesses. Optimization for local SEO can be quite different than traditional on-page SEO.

Callie Cernauskas
By Callie Cernauskas
on February 25, 2019

At this point, paying for advertising on search engines is a must. Just about everyone is doing it. When setting up campaigns, you’ll want to do extensive keyword research to see what keywords fit your company and industry. It's important to pinpoint your target audience and choose what keywords to bid on that would make the most sense for your company. You want to show ads for your products, services, etc. in your specific targeted locations. Be sure to check out some best practices for deciding on how you structure your Google Ads account and campaigns. After you have a campaign outline in place, you’ll want to make sure you don’t forget to bid on one of the most important keywords – your own brand.

Meredith Cook
By Meredith Cook
on February 14, 2019

 

A few tips to keep your work fresh this year: flat design is out (kind of), serifs are in, and some rules are just thrown out the window. From abstraction of art to unconventional font pairings to oversized designs that fall off the page, the trends for 2019 all scream to be seen. Take a look at some of our favorite examples below and how you can use them in your work this year.

 

Large, High-Impact Typography

This year, typography is going big—literally and figuratively. Large-format, all-caps type will take over, and fun effects on this type (think metallic and 3D) boost the impact even more. In addition, we’ll see typography get super involved in the design, playing an active role in interacting with the rest of the elements. Try mixing different font weights, experimenting with various type orientations and pairing unexpected fonts. 

Taryn Kaufman
By Taryn Kaufman
on February 11, 2019

To invest in a digital marketing agency or not to invest in a digital marketing agency, that is the question.

When it comes to reaping the benefits of online marketing and ramping up digital ad spend the right way, this is a very important question. You want to attract new customers, nurture existing ones, and outshine your competitors by investing in marketing. So, should you hire a marketing agency or go with an in-house marketer for your company?

Kelly McEvitt
By Kelly McEvitt
on January 31, 2019
We hear it all the time: How much should I invest in Google Ads? How much should I allocate for Facebook advertising spend? There's no universal answer that serves every business, so our response is typically, "There are several things to consider." While that can be frustrating to hear, by looking at platform variables, you can set a realistic budget that will drive results for your business.
Josh Hansen
By Josh Hansen
on January 15, 2019
If you run a business, then you’ve likely been hearing about content marketing for a while now. And if you’ve tried implementing this vague thing called content marketing over the last few years, you’re not in rare company if you haven’t really figured out how content marketing actually contributes to your business growth.
Kelly McEvitt
By Kelly McEvitt
on December 11, 2018
As marketers, it's our job to create messages that resonate with a wide range of people. However, many businesses fail when it comes to creating content that caters to the vision and hearing impaired communities. It's estimated that 25.5 million adult Americans are visually impaired. And according to the National Institute of Deafness and Other Communication Disorders (NIDCD), about 28.8 million adult Americans are hearing impaired. Combine that with a large aging population and a growing rate of health conditions, and you have a very large percentage of the population that may not be receiving the marketing messages you're putting out.
Meredith Cook
By Meredith Cook
on September 26, 2018

We’ve finally calmed down enough from the post-excitement of INBOUND 2018 to gather our thoughts and compile our favorite takeaways from this year’s conference. It was certainly a year to remember—from Deepak Chopra leading a powerful group meditation to a breakout session that ended with free beer (thanks, Harpoon!) to many representations of girl bosses kicking butt. Read on for easy-to-digest summaries of the most important knowledge nuggets we brought home from Boston.