At AdVision we live by 5 core principles, in fact, they were the very first things I learned on my first day. We strive for No BS, Gravitas, Measured Results, Fearlessness, and Staying Ahead of Curve. While all these principles are equally important and valued, the one that stuck out to me the most was the ability to stay ahead of the curve. It’s important in an industry that is so fast moving and constantly changing to make sure you’re always learning and bettering yourself. Not only for your own personal benefits of growth, but for your team’s success, and ultimately your company’s success.
One of the best ways to ensure you’re staying on top of your game is to subscribe to as many blogs as you can. Subscribe to industry blogs and competitor blogs, anything that will keep you in the loop and one step ahead. This past month I’ve done a lot of reading and I’ve been trying to soak up as much information that my brain can possibly handle. Here are the 3 posts that have stuck out the most to me.1.) 9 Marketing Mistakes That Make You Look Like a Rookie
By: Scott Gerber – Mashable.com
As the AdVision rookie, this blog post appealed to me because it was interesting to see the top 9 major marketing mistakes that make you look amateur. In this article author Scott Gerber, asks a panel of entrepreneurs from Young Entrepreneur Council (YEC) their insights on the matter. Answers range from not engaging with your customers on social media to using a hashtag for everything. You can read the entire post here, and find out the marketing faux pas you want to avoid at all costs.
2.) The Future of Digital Storytelling
By: Connor Finnegan – Mashable.com
Like I said earlier, staying ahead of the curve is one of the cornerstones to being successful in digital marketing. Forecasts become necessary and while it’s tough to predict precisely what the future holds you can receive insightful responses about new technology and trends in media. This year in preparation for the Mashable Media Summit, Media Summit speakers and the Mashable community joined efforts and hosted a Twitter chat to see what others had to say about the future of digital storytelling. Questions started off asking what we saw as the biggest trend of 2014, across the board industry experts chimed in stating that 2014 was the year of mobile. We saw immense mobile growth in not only traffic growth, but also in the ways mobile marketing is delivered. 2015 seems like with the help of mobile, audience interaction is going to explode. There will be more outlets, discussions, and citizen journalists. Everyone has a say now and with the help of mobile technology their opinions become instant. If you’d like to see how the rest of the forecast went you can view more of the #MediaSummit predictions here.
3.) How to Make Your Infographic Clickable in 10 Minutes or Less
By: Lindsay Kolowich – Hubspot.com
Around here I’m a bit of a design nerd. Anytime I get an email notification for a blog post about design, I’m quick to click on it. There’s no wonder why my last suggestion is from HubSpot’s Lindsay Kolowich on the topic of infographics. This year we saw a huge emergence of infographics. Statistics and metrics run our world, we are constantly analyzing, testing, and analyzing more. With so many stats and numbers flying around, the use of infographics can clearly display your intangible information in a visible design. One of the previous downfalls of infographics was their lackluster ability to drive traffic. Previously you could not link graphics to content to help drive more traffic to your website. Luckily those days are behind us with the help of a free and simple tool called ThingLink. Kolowich digs deeper into how this tool works and how you benefit from it in her post, “How to Make Your Infographic Clickable in 10 Minutes or Less.”