The management of your AdWords account is very important. Whether your company is taking the task on in-house or hiring an agency – AdWords management is not created equal. Strategy along with optimizations differ among industries, within media budgets, locations, and importantly – within your business’ goals. So here are some helpful tips and tricks for the management of your AdWords account:
Happy Friday the 13th to all of you AdWord Managers out there! Not to add another thing to worry about to your list this Friday, but do you know what your quality score is currently? If that’s a new buzzword, then you should be worried about all of the money you could be wasting in your account due to a poor quality score. By managing your AdWords account around quality score, you can see lower CPC’s, higher click volume, and potentially higher conversion volume. To help you out with your AdWords management, we’ve broken down the main quality score factors here below to avoid any mistakes on this spooky day.
The front line of Google and any other search engine results page (SERP) begins with paid search. I’m sure by now you have seen some sort of advertisement from a competitor online and thought, “I need to give this a try. Google’s tutorials make it seem easy to start and I can run my own campaigns.”
Before I go any further, I’d like to preface that this is an opinion piece. This opinion has been formed by years of collective research, industry experience, and hands-on campaign management, but is an opinion nonetheless. The opinion of this author is that in 2017, Google is dangerously close to diluting the value of one of it’s most powerful tools for small and medium sized businesses: AdWords. The key takeaway here is that Google is reducing the power of AdWords for businesses while increasing the power and revenue that AdWords provides to Google.
In short, PPC (pay-per-click) helps connect relevant search users to the service or products they are in need of. Google Text Ads are triggered by what the user is searching for, since they are tied to specific keywords. This method allows you to jump in front of the audience when they are searching for something relevant to what your company offers.
As the face to every paid search account here at AdVision, I run into a lot of the same questions. Why would I want to bid on my own name? What is an expanded text ad? What’s a good benchmark on the data we’re looking at? How do you go about optimizing an account? Etc.