It's rare for someone to pull the trigger on a big purchase right away. Savvy customers can sometimes take several months to research and come to a decision. To help build a relationship between them and your brand, continual contact is key. When you grow your email list, you are also adding new leads to the pipeline who will be more willing to buy your wares. Asking for an email address is easier than asking them to spend thousands of dollars on your products. But, there's still some finesse needed to spur sign-ups and dramatically build your list. Today, were going to share our top 4 tips for increasing your number of email signups and inbound leads.
Blogging is no longer "something that you should do," it is "something that must be done," if companies want to reach an awaiting audience. In April 2015, HubSpot released a report on the importance of blogging. Within the report it was revealed that companies which publish 16+ blog posts per month had 3.5X more traffic than their competitors who published between 0 - 4 monthly posts. As it turns out, on average 75 percent of all HubSpot blog views were from old blog posts, which goes to show that blogging is arguably one of the most important digital marketing tactics.
At AdVision we live by 5 core principles, in fact, they were the very first things I learned on my first day. We strive for No BS, Gravitas, Measured Results, Fearlessness, and Staying Ahead of Curve. While all these principles are equally important and valued, the one that stuck out to me the most was the ability to stay ahead of the curve. It’s important in an industry that is so fast moving and constantly changing to make sure you’re always learning and bettering yourself. Not only for your own personal benefits of growth, but for your team’s success, and ultimately your company’s success.
If you're a new company or just new to Search Engine Optimization, you will soon discover why the strategy will become a necessity to increase traffic and customers to your website. SEO focused words get picked up by search engines and placed in a ranking on their pages. When keywords are placed strategically in content, search engines use those words to attract potential consumers. For example, if someone is searching for a medical diagnosis or condition, they might search for those words, or even more specifically Type II Diabetes Symptoms. Companies, such as Webmd, The Mayo Clinic and Medicine.net discovered that using those specific keywords allowed search engines to rank them high, even on the front page. Because of that ranking, their traffic has increased ten-fold.
Search engine marketing services are the single most important components for generating quality leads. It's that simple. And although researching search engine marketing quickly becomes detailed and complex, here's the big picture: search engine marketing falls under two basic categories, unpaid and paid. The aim: generative traffic (leads) to result in sales.