As marketers, it's our job to create messages that resonate with a wide range of people. However, many businesses fail when it comes to creating content that caters to the vision and hearing impaired communities. It's estimated that
25.5 million adult Americans are visually impaired. And according to the National Institute of Deafness and Other Communication Disorders (NIDCD), about 28.8 million adult Americans are hearing impaired. Combine that with a large aging population and a growing rate of health conditions, and you have a very large percentage of the population that may not be receiving the marketing messages you're putting out.
Search engine marketing services are the single most important components for generating quality leads. It's that simple. And although researching search engine marketing quickly becomes detailed and complex, here's the big picture: search engine marketing falls under two basic categories, unpaid and paid. The aim: generative traffic (leads) to result in sales.