In 2017, SEOs have been scrambling to keep up with the all of the Google algorithm updates—both confirmed and not. While algorithm updates are common in the organic search world, the fact that we’ve already seen multiple updates regarding content quality paints a very clear picture: if you don’t have good content, you’re falling behind.
Today's world is increasingly impacted by the unknown. Even as some regions begin opening back up, many businesses have been given strict guidelines for reopening, especially in relation to social distancing and health protection requirements.
With margins becoming slimmer and all the challenges related to employee headcount, business owners are working hard to limit their expenses as much as possible.
But through all this, one of the most pressing questions is: "Should businesses keep marketing during the COVID-19 crisis?" Here are some things that we think should be considered.