<img src="//bat.bing.com/action/0?ti=4069002&amp;Ver=2" height="0" width="0" style="display:none; visibility: hidden;">
The Brightlark Blog » Business-blogging
Matt Walde
By Matt Walde on June 04, 2020

On Monday, May 18th, 2020, AdVision Marketing, Inc., announced a name change to Brightlark Digital, as well as a complementary website domain name change to www.brightlark.com, effective immediately. The name change is part of a rebranding initiative to better position the team’s capabilities as a complete inbound marketing agency and not one that simply manages or places ads. 

Founded by Matt Walde in 2006, AdVision Marketing began its journey by planning and optimizing paid search ad campaigns for SMB’s throughout the country. Over the years, as technology and behaviors shifted, AdVision adapted. Today, Brightlark is a leading inbound marketing agency in Denver, CO, helping its customers attract relevant traffic online, generate and nurture qualified leads, and enable sales teams to more effectively qualify and close more business. 

“After much consideration and research, we concluded that our team had simply outgrown the AdVision brand name. It no longer represented the breadth of who we are and what we provide for our customers. Although ‘Brightlark’ doesn’t directly represent the work we produce, we felt the combination of ‘bright’ (intelligent or quick witted) and ‘lark’ (spirited adventure) was a much better fit for the spirit of this team and the journey we have ahead of us”, said Kelly McEvitt, Director of Services at Brightlark.   

Completing and complimenting the rebrand is a new identity, reflecting a fresh, modern perspective and hinting at the importance of the messages sent and received in marketing today.

“At the core of who we are as an agency, the new brand reflects the exact same values that we have had all along, but the obvious difference is our new logo and a few subtle design updates. I wanted the new aesthetic to feel fresh, optimistic, and approachable, while reflecting the authority and boldness with which we approach our business strategies. The interlocking shapes in the logo represent cohesiveness and connection, while the lively color palette gives that vibe of friendliness that a partner feels when working with our team,” said Meredith Cook, Senior Brand Manager at Brightlark.

“AdVision has been a part of my life for the past 14 years. It wasn’t easy to let go. But I can confidently say I am all in on Brightlark, and I’m beyond excited for the future that lies ahead of our amazing team”, said Matt Walde, Brightlark Founder and President. 

About Brightlark Digital

Brightlark is an inbound marketing agency and Platinum Hubspot Partner in Denver, CO. Brightlark crafts custom digital growth solutions for SMB’s who are either frustrated with the results they’re currently generating or who are looking to grow and scale their business more quickly. Brightlark’s solutions most commonly include elements of paid media management, SEO, conversion rate optimization, lead generation, marketing automation, and sales enablement. 


Contact: Brightlark PR Contact

Matt Walde, Brightlark Founder and President

303.284.3262 x301


Matt Walde
By Matt Walde
on May 25, 2020

Small businesses all over the US are finding ways to adapt to the ‘new normal’. This new normal is uncharted territory for the economy and people are just trying to figure out what their normal is going to entail. Adaption during times of uncertainty is all we have to make it through. Nobody is better at adapting to change than digital marketers. Well, challenging times call for unique perspectives and personalized solutions. 

Jantzen Pahl
By Jantzen Pahl
on May 14, 2020

During a time of uncertainty with a disrupted economy, the strongest tension can be found internally with your employees. One of the best ways to avoid this tension and maintain these relationships is to reach out and let them know the plan of action and operation during this time. With many businesses, the best plan of action is "it's better we should all suffer a little, than any of us suffer a lot," according to leadership expert Simon Sinek.

Meredith Cook
By Meredith Cook
on January 16, 2018

January is once again upon us, and with the New Year comes a whole slew of resolutions that many of us will not keep (92% of us, in fact!). Like you, there are several changes I’d like to make and things I’d like to improve upon in the coming year. But the big problem that comes year after year for the majority of us is the inability to achieve the things we want. What if we could actually accomplish what we want to do, no doubt about it? How awesome would that be? Even better, what if we could reach those high aspirations without losing sleep, sacrificing sanity, or affecting our mood and relationships? It is possible.

Taryn Kaufman
By Taryn Kaufman
on August 02, 2016

The age of Snapchat is upon us. Snapchat currently boasts 100 million active users, surpassing Twitter. Since its inception in September 2011, Snapchat has transformed from a “not so Disney” platform to one of the most effective methods to market and reach various demographics. As a social media marketer for your business, Snapchat provides an incredible opportunity to target millennials who account for 70% of all Snapchat users.

By Holly Lieberman
on January 25, 2016

 It all starts with finding the right vendors for your needs.

If you realize that you have a business need and you don’t have the knowledge base in house to solve it, you have two options. 1. Hire for that skillset internally or 2. Outsource for that skillset. Many business owners find that a more cost effective solution to finding talent is to outsource to the experts.

Sarah Brizendine
By Sarah Brizendine
on December 23, 2014

As a digital marketer and inbound marketing aficionado, I have written more than a few blogs in my life. And I must say, there is nothing more frustrating than working really hard on a blog post only to see it's gotten two likes on Facebook and a handful of views on your site. Before I really started to understand inbound marketing, I would've considered that blog post a failure. We live in a world where we are surrounded by Buzzfeed and Upworthy and we have come to expect that our content isn't good unless it is being consumed by the masses and shared by thousands. Secretly (or not so secretly), we all want to be the next company that has a piece of content go viral.

Sarah Brizendine
By Sarah Brizendine
on July 16, 2014

You work hard to make your blog successful. You come up with relevant topics, tailor the information to your buyer personas, keep SEO in mind as you write each post, and spend the time to find attractive photos to encourage viewers to read them. These steps are not enough to optimize your blog posts, though.

Sarah Brizendine
By Sarah Brizendine
on April 11, 2014

Blogging is a crucial step to any digital marketing campaign. It not only will help increase your organic SEO ranking and drive traffic to your site, it allows you to connect with your visitors by establishing your or your company as an industry expert. But, we know that blogging is no easy task, so we've broken it down into 8 easy steps to get you started.


1.  Find a Good Topic

Before you start writing, take some time to brainstorm a topic that you think will be valuable to your readers. Remember, don’t just write content for the sake of writing content. Providing useless content is almost as bad as providing no content. Write something that matters to your target audience. If you’re unsure of how to target your blogs appropriately, try creating some buyer personas. If you think you’re in a boring industry and have nothing to write about, check out: 3 Tips For Creating Content For a Boring Industry.