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The Brightlark Blog » Conversion-rate-optimization
Meredith Cook
By Meredith Cook on September 25, 2020

"Don't make me think." Those four words, made famous by usability guru Steve Krug, sum up user experience at its core—and it’s the most fundamental key to successfully selling your product or service with inbound marketing. We know that a well-designed landing page should have engaging graphics or images, clean fonts that are easy to read, and pleasing colors. But aesthetics aside, making the end result as simple and pleasant as possible is the key to increasing your conversions and keeping your customers happy. Let’s look at eight strategic lessons you can implement on your landing pages for more success in conversion rates

By Teresa Grammatke
on April 05, 2018

The days are getting longer, the temperatures are rising, flowers are blooming, spring is here! In the spirit of rebirth and renewal that comes with spring, let’s not only spring clean our homes, but also clean up our digital marketing.  Here at AdVision, we recommend regular assessments of your marketing channels, to ensure you are maximizing your efforts, and keeping each current. What better way to do this than with audits? Here are five audits we conduct to keep our marketing efforts sparkling and fresh:

By Thomas Raville
on September 27, 2017

With all of the acronyms floating around the digital marketing world today, it’s easy to confuse which tactics are used to accomplish certain goals for your website. When you constantly hear terms like SEO, PPC, or CRO, it’s easy for the eyes to start glazing over and for your focus to shift to more important issues like, “How have I still not started Chris Thompson on my fantasy team?”

David Freund
By David Freund
on May 04, 2016

Does this scenario sound familiar?

You're preparing to launch your company's new website that is months, if not, years overdue. Sales teams anxiously await by the phones, ready for all of the new customers you're anticipating the snazzy new website will bring in. Launch day finally comes AND THEN........


We hear about situations like this all too often. Having a great-looking website is definitely something to boast about. However, if that traffic isn't converting visitors into customers, then your website is almost useless. In fact, many business owners consider their website their #1 sales and marketing asset, working around the clock to increase awareness and generate new customers. So it’s no longer a question of whether or not your site looks good, but how hard it’s working for your business to generate sales.

By Holly Lieberman
on December 09, 2014

Feel like you are spending too much money on PPC and that you aren’t getting enough return?

Matt Walde
By Matt Walde
on November 05, 2014

If I’ve learned anything in my 36 years, I’ve learned to not put all of my proverbial eggs in one proverbial basket. If the basket bottom falls out, well, you’re screwed. I don’t invest in just 1 stock. I don’t let it ride on a spin of the roulette wheel. In marketing, I also don’t feel it’s wise to invest in 1 singular strategy.

Jon Stroker
By Jon Stroker
on June 10, 2014

There's no question about it. One of the most important aspects of your landing page is its call to action (CTA). This vital element prompts customers to take an additional step: sign up for an email list, download a white paper or even make a purchase. In the past we've discussed the 5 must-have elements of a call to action. Now we're following up with 6 more tips that will help you design a great CTA for your inbound marketing campaign.

By Holly Lieberman
on June 05, 2014

In PPC advertising, you need to know that your ads and landing pages are effective. A/B testing can help you determine what is working and what is bleeding your campaign of funds.

Sarah Brizendine
By Sarah Brizendine
on April 18, 2014

In the past we’ve talked about the 3 essential elements you need for landing pages that convert. So, you’ve built your landing page and have a clear purpose, alluring offer, and a clear call to action. You’re ready for the leads to start rolling in.

But nothing happens. What’s going on? Read on to find out some of the most common landing page issues we come across.