Brand affinity is a powerful driver for business growth. While brand awareness is a measure of how many consumers know about your business, and brand loyalty focuses on how many customers buy from your company, brand affinity is a metric that focuses on how customers feel about your brand. In other words, it's the technical term for why Coke drinkers would never get near a can of Pepsi, or why Android users get in arguments with Apple fans.
"Don't make me think." Those four words, made famous by usability guru Steve Krug, sum up user experience at its core—and it’s the most fundamental key to successfully selling your product or service with inbound marketing. We know that a well-designed landing page should have engaging graphics or images, clean fonts that are easy to read, and pleasing colors. But aesthetics aside, making the end result as simple and pleasant as possible is the key to increasing your conversions and keeping your customers happy. Let’s look at eight strategic lessons you can implement on your landing pages for more success in conversion rates.