I was recently scrolling through my emails and came upon an article of the top 25 most influential digital marketers. There were some truly inspirational and knowledgable people included in that list, BUT 85% of the list was men! That got me thinking... this isn't a true representation of the digital marketing landscape and the top performers in it. I work with some pretty incredible women in this field everyday.
Advertising is simple and really hard. There are a lot of businesses, both big and small, wasting a lot of money on advertising. Bad advertising results can almost always be pointed back to poor planning and execution.
Whether you’re working with an agency or running your advertising efforts in-house, the following framework puts some structure around a proven approach to planning and launching a successful advertising campaign.