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The Brightlark Blog » Digital-marketing
Meredith Cook
By Meredith Cook
on September 06, 2016

The times, they are a-changin. With the increase of virtual communication technology, more and more jobs now have the flexibility to work from anywhere, not just an office. With advantages like lower employee turnover, decreased overhead costs, and lower reported stress levels of remote employees, telecommuting jobs are on the rise. A 2015 Gallup study found that the number of employees who work at least part of the month from home has grown by more than 300 percent in the last 20 years.

As a remote employee for AdVision since my move to Durango, Colorado in May, I have learned some lessons along the way that I’ve found to be instrumental in my happiness and productivity while not in the office. For all the remote workers out there, or even if you’re just wondering if it’s right for you: I want to share with you five of my top pieces of advice for staying on task and creative away from the office. 

Meredith Cook
By Meredith Cook
on August 25, 2016

On a beautiful Friday with lots of sunshine, we all took a break from our computers to get our hands dirty at a local Habitat for Humanity build in northeast Denver. As digital marketers, it had been awhile since most of us had handled power tools -- and our leader, Marianne, sure put us to work! In six rewarding hours, we helped further the construction of energy-efficient and safe homes for local families.

Taryn Kaufman
By Taryn Kaufman
on August 02, 2016

The age of Snapchat is upon us. Snapchat currently boasts 100 million active users, surpassing Twitter. Since its inception in September 2011, Snapchat has transformed from a “not so Disney” platform to one of the most effective methods to market and reach various demographics. As a social media marketer for your business, Snapchat provides an incredible opportunity to target millennials who account for 70% of all Snapchat users.

By Lindsey Holliday
on July 21, 2016

It’s almost impossible to keep up with the array of tools available for digital marketing these days. There are a million and one choices when it comes to keyword tools alone. They all make grandiose claims about what they can deliver and unfortunately, more often than not, they don’t live up to those claims.

By Lindsey Holliday
on May 24, 2016

“Ok Google… show me how voice search will shape the future of digital marketing.”

Matt Walde
By Matt Walde
on March 08, 2016

Interest surrounding Content Marketing has literally exploded over the past few years, and for good reason. Consumers have gotten smarter. Their attention spans have shortened, and they’ve taught themselves to tune out unwanted marketing messages with DVR, cold call screening, and easily filtering email blasts into their spam folder. In short, Traditional Marketing is a dying medium, and Content Marketing is the new way to engage an audience and grow your business. Below is a screenshot from Google Trends, captured on 3.3.16, demonstrating the increased search volume around the phrase “Content Marketing” over the last ten years. Pretty compelling!

Meredith Cook
By Meredith Cook
on December 29, 2015

As marketers, it’s all too easy to fall into the trap of mental overload. Too much reporting data, too many platforms and tools to keep track of, too many emails. When we create and handle digital marketing strategies for clients, whether it involves paid search marketing, SEO, content creation, social media, or all of the above, could it be beneficial for our brains to adopt a practice of increased mental presence? The answer is yes. An added bonus: mindfulness can also prove beneficial for our clients and their inbound marketing success.

Meredith Cook
By Meredith Cook
on October 06, 2015

In case you have been out of the tech loop, Apple released its new iPhone and iOS 9 operating system two weeks ago. In addition to more fine-tuned features like better navigation in Apple Maps, more built-in apps, and new emojis (finally, the taco!), the new operating system will now allow users to install ad blocking apps. This means users can now easily block third-party scripts, pop-up ads, trackers, and other forms of advertising that could come through.

Of course, ad blocking apps aren’t a novel idea. So what’s the big deal?