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The Brightlark Blog » Digital-marketing
By Jay Gordman
on August 19, 2015
Companies, large and small, are blindly spending huge amounts of precious resources on digital marketing 
efforts. It is problematic that, in many cases, they don’t know if it is working or not because they are not appropriately measuring the results. Even worse, they aren’t even sure why they are using this tactic in the first place. Oh right, we do it because everyone is doing it…. The shareholders and key stakeholders of the company deserve better.
The good news is that there is a pretty strait forward approach to fixing this challenge.
Meredith Cook
By Meredith Cook
on August 04, 2015

When someone comes to your website, your homepage is the very first thing they see. It’s the gateway to all of your content and sets the tone for what you or your company offers. A visitor could easily click out of your website in seconds if their first impression is subpar – we have gut reactions in 3 seconds or less! So what makes a truly stellar homepage? A truly stellar user experience. Here are five tips for the UX / UI of your homepage that we think are pretty darn important:

Meredith Cook
By Meredith Cook
on July 30, 2015

On February 17, 2015, Facebook flexed its influential muscle and showed us once again how and why it stays at the top of the marketing heap by rolling out their multi-product ads. While retailers were giddy with anticipation at the idea of being able to show as many as 5 products, services, or promotions in one ad in members’ news feeds, content marketers looked on, the gears turning as they thought “how can we utilize this?” Here’s the outcome of that query – and it’s quite brilliant.

By Lindsey Holliday
on July 28, 2015

When you are a digital marketer, you tend to notice anything and everything Google is doing. However, with the newest Panda refresh, Panda 4.2, the impact is far less noticeable due to it’s slow rollout. This marks the 30th update for the Panda Algorithm since it was launched in 2011. So what does Panda 4.2 have in store for us? Let’s take a deeper look into Google’s most recent algorithm refresh.

Matt Walde
By Matt Walde
on June 16, 2015

When you’re ready to kick of a marketing campaign of any kind, do yourself a favor and start planning your campaign with the end goal in mind. Ask yourself the following:

Anne Balistreri
By Anne Balistreri
on May 28, 2015

Inbound marketing can be a treacherous road if you don't know what you are doing. However, for some, it can be treacherous even if you do know what you are doing. You may be asking yourself "how is that possible?" Well, many inbound marketers know what they're doing; however, they are bypassing the basics. And as any good inbound marketing agency knows, the basics are what build a solid foundation for every great marketing campaign. Here are the top seven processes many inbound marketers are not doing consistently and therefore could be costing you big money.