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Kelly McEvitt
By Kelly McEvitt on July 28, 2020

This may shock you, but people are spending a lot more time on their phones and computers than they used to — especially since the outbreak of COVID-19. In fact, research indicates that data usage in early 2020 increased by as much as 47% compared to 2019.

Josh Hansen
By Josh Hansen
on January 15, 2019
If you run a business, then you’ve likely been hearing about content marketing for a while now. And if you’ve tried implementing this vague thing called content marketing over the last few years, you’re not in rare company if you haven’t really figured out how content marketing actually contributes to your business growth.
Kelly McEvitt
By Kelly McEvitt
on December 11, 2018
As marketers, it's our job to create messages that resonate with a wide range of people. However, many businesses fail when it comes to creating content that caters to the vision and hearing impaired communities. It's estimated that 25.5 million adult Americans are visually impaired. And according to the National Institute of Deafness and Other Communication Disorders (NIDCD), about 28.8 million adult Americans are hearing impaired. Combine that with a large aging population and a growing rate of health conditions, and you have a very large percentage of the population that may not be receiving the marketing messages you're putting out.
Kelly McEvitt
By Kelly McEvitt
on September 18, 2018
Digital marketing moves pretty fast. If you don't stop and evaluate performance once in awhile, you could be missing out on sales. Marketing is an industry built around best practices. When a strategy works for one business, others jump onboard and attempt to duplicate that success. Because of that monkey see, monkey do mentality, some "best practices" have invaded marketer's brains, never to be reevaluated. That's a problem because we should never rely on the status quo. Marketing practices should be analyzed early and often. 
 
Meredith Cook
By Meredith Cook
on June 12, 2018

As our inboxes become more and more crowded, it’s your responsibility as a genius marketer to stand out above the rest. Email marketing without the right strategy leads to a lot of work without a lot of payoff, and the design of your email is one of the key ingredients in a successful strategy. Behold: the ten golden rules of email design that will set you on the path to inbox glory.