Let’s face it—it’s hard to keep up with the social media landscape these days. As soon as you finally have a solid strategy for marketing your brand on Facebook, then you start wondering, “should I be on Snapchat? What about doing Facebook Live? Instagram stories?” And suddenly, your head is spinning in feeds and ads and content, and you’ve lost sight of your marketing strategy altogether.
There are few things stranger than relying on the same old school marketing tactics for your business. We're no longer living in the 80's, where it's acceptable to rely on radio communication to connect with your audience. Facebook advertising is a great way to create brand awareness, increase traffic to your site and generate leads and sales for your business. If you're already investing time and energy on Facebook, expanding into Facebook advertising should be a no-brainer.