To invest in a digital marketing agency or not to invest in a digital marketing agency, that is the question.
When it comes to reaping the benefits of online marketing and ramping up digital ad spend the right way, this is a very important question. You want to attract new customers, nurture existing ones, and outshine your competitors by investing in marketing. So, should you hire a marketing agency or go with an in-house marketer for your company?
We’ve finally calmed down enough from the post-excitement of INBOUND 2018 to gather our thoughts and compile our favorite takeaways from this year’s conference. It was certainly a year to remember—from Deepak Chopra leading a powerful group meditation to a breakout session that ended with free beer (thanks, Harpoon!) to many representations of girl bosses kicking butt. Read on for easy-to-digest summaries of the most important knowledge nuggets we brought home from Boston.
Working at a digital marketing agency can be stressful. But with the help of our furry best friends, they reduce our blood pressure and make us smile constantly. AdVision is an office full of people who love and appreciate their pets. Come meet the animals that inspire our AdVision team everyday and learn more about our quirky pets:
Growing up, my dad was a big fan of old sayings, from “It’s like half of one and six dozen of another” to “It’s better than a poke in the eye with a stick” to “A luxury once attained becomes a necessity.” But the one which I find myself applying to my daily life the most is “You get out of it what you put into it.” Whether it’s giving it all during a sporting event, or going all in volunteering for an organization, I continuously see that the more time and energy I invest in an endeavor, the more rewards I reap. This is also true in working with your digital marketing agency. Here at AdVision, we refer to our clients as partners, because we truly believe our relationship is a partnership and requires dedication from both sides to succeed.
The holiday season is magical and in my opinion, the best time of year to binge all of your favorite Harry Potter movies and books. But before you dive back into the lives of everyone’s favorite wizard trio, why not invest in creating an epic inbound marketing plan to bring some marketing magic to your business. Inbound marketing draws consumers in by seizing their attention with various types of relevant content pieces and campaigns. Unfortunately, there are many myths and misconceptions out there about the effectiveness of inbound marketing.
Imagine this: you have just spent weeks (or months) crafting a killer piece of content to use in your marketing efforts. Let’s say it’s an eBook, infographic, slideshow, or some type of report, which are some of the most common types of content we as marketers tend to create for inbound campaigns. You’ve most likely worked with several other people along the way—writers, designers, or any combination of your team members. Now it’s time to launch the campaign! You blast it out to a segmented list, promote the sh*t out of it on social media, and boom—it’s live. But…now what?
Good ol' marketing. It’s usually the first thing to hit the chopping block when budgets are tight. Which is unfortunate, because it should be the last. Cutting back on marketing when your business is suffering makes about as much sense as taking an already dying fish out of water in hopes it will save its life. But I get it. It’s expensive, it really is. So how much should businesses really be paying for marketing, and in this particular case, inbound marketing? Let’s discover what to look for in an inbound marketing agency and how to invest your money wisely.
As digital marketers, we have a lot of tools in our tool belt to help us streamline our various projects. Fortunately, Google Chrome browser extensions offer a variety of resources to help us increase productivity and successfully manage our daily tasks with ease.
For more than a decade, AdVision has had a great fortune of working with hundreds of the most respected brands and businesses any agency could hope for. We’ve literally seen it all. We’re incredibly thankful to have had these experiences as they’ve given us the opportunity to learn first hand.