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Jantzen Pahl
By Jantzen Pahl on July 20, 2020

Finding new customers starts with successful lead generation strategies. Most people aren't going to visit a website they've never heard of and immediately make a purchase without doing any research or thinking about whether they are sure they want and need the product they are about to buy. At Brightlark Digital, we can help you capitalize on a variety of lead generation components to keep your company fresh in your potential customers' minds until they are ready to make a purchase. 

Meredith Cook
By Meredith Cook
on September 26, 2018

We’ve finally calmed down enough from the post-excitement of INBOUND 2018 to gather our thoughts and compile our favorite takeaways from this year’s conference. It was certainly a year to remember—from Deepak Chopra leading a powerful group meditation to a breakout session that ended with free beer (thanks, Harpoon!) to many representations of girl bosses kicking butt. Read on for easy-to-digest summaries of the most important knowledge nuggets we brought home from Boston.


By Thomas Raville
on September 27, 2017

With all of the acronyms floating around the digital marketing world today, it’s easy to confuse which tactics are used to accomplish certain goals for your website. When you constantly hear terms like SEO, PPC, or CRO, it’s easy for the eyes to start glazing over and for your focus to shift to more important issues like, “How have I still not started Chris Thompson on my fantasy team?”

Kelly McEvitt
By Kelly McEvitt
on September 11, 2017

Conversion rate is one of the most important key performance indicators (KPIs) when it comes to your website. So it comes as no surprise when business owners and marketing managers ask, "how can I improve the conversion rate on my site?"