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Jantzen Pahl
By Jantzen Pahl on August 13, 2020

Marketing may be fun, but it isn't always easy — especially if it's not one of your core competencies. Let's be real: you may need some help. That's where a marketing agency comes into the picture.

Callie Cernauskas
By Callie Cernauskas
on February 25, 2019

At this point, paying for advertising on search engines is a must. Just about everyone is doing it. When setting up campaigns, you’ll want to do extensive keyword research to see what keywords fit your company and industry. It's important to pinpoint your target audience and choose what keywords to bid on that would make the most sense for your company. You want to show ads for your products, services, etc. in your specific targeted locations. Be sure to check out some best practices for deciding on how you structure your Google Ads account and campaigns. After you have a campaign outline in place, you’ll want to make sure you don’t forget to bid on one of the most important keywords – your own brand.

Kelly McEvitt
By Kelly McEvitt
on January 31, 2019
We hear it all the time: How much should I invest in Google Ads? How much should I allocate for Facebook advertising spend? There's no universal answer that serves every business, so our response is typically, "There are several things to consider." While that can be frustrating to hear, by looking at platform variables, you can set a realistic budget that will drive results for your business.
By Shannon Dwyer
on May 28, 2018

 

Whether you work for an agency, or yourself, below are 4 mistakes all account managers will make, but can be easily avoided. Click here to find PPC expert services. 

Callie Cernauskas
By Callie Cernauskas
on May 21, 2018

The management of your AdWords account is very important. Whether your company is taking the task on in-house or hiring an agency – AdWords management is not created equal. Strategy along with optimizations differ among industries, within media budgets, locations, and importantly – within your business’ goals.  So here are some helpful tips and tricks for the management of your AdWords account:

By David Davis II
on December 15, 2017

I would say it’s that time of the year again, but here we are mid-December, finishing up No-Snow November and it's still warm in Denver. But that’s beside the point, come 2018 Google will be pumping full steam ahead, launching some new paid search products. Some are excited for the new products, but others might be skeptical. So I’m going to leave it up to you to decide.

By Adam Ross
on October 13, 2017

Happy Friday the 13th to all of you AdWord Managers out there! Not to add another thing to worry about to your list this Friday, but do you know what your quality score is currently? If that’s a new buzzword, then you should be worried about all of the money you could be wasting in your account due to a poor quality score. By managing your AdWords account around quality score, you can see lower CPC’s, higher click volume, and potentially higher conversion volume. To help you out with your AdWords management, we’ve broken down the main quality score factors here below to avoid any mistakes on this spooky day.

By David Davis II
on September 18, 2017


The front line of Google and any other search engine results page (SERP) begins with paid search. I’m sure by now you have seen some sort of advertisement from a competitor online and thought, I need to give this a try. Google’s tutorials make it seem easy to start and I can run my own campaigns.”