With all of the acronyms floating around the digital marketing world today, it’s easy to confuse which tactics are used to accomplish certain goals for your website. When you constantly hear terms like SEO, PPC, or CRO, it’s easy for the eyes to start glazing over and for your focus to shift to more important issues like, “How have I still not started Chris Thompson on my fantasy team?”
As the saying goes, sometimes the heaviest thing in the office is the phone. I, like many other agency owners, am always looking for ways to find more business. The one thing we had never done consistently, or well, was prospect over the phone. The thought of calling a complete stranger and interrupting their day to tell them about our services was dreadful. This is when I decided to apply to HubSpot’s 8-week Sales Lion Bootcamp, with Dan Tyre. I knew there had to be a better way of going about this.