<img src="//bat.bing.com/action/0?ti=4069002&amp;Ver=2" height="0" width="0" style="display:none; visibility: hidden;">
The Brightlark Blog » Search-marketing
Kelly McEvitt
By Kelly McEvitt on April 09, 2020

As the coronavirus, or COVID-19, has continued to spread and more people are quarantined in their homes, Facebook traffic has seen an increase of over 50 percent over the last several weeks. Facebook, along with many other social media channels, is playing a key role in maintaining connectivity during these uncertain times. Subsequently, advertisers will be able to reach even wider audiences as more and more people turn to Facebook to keep them in touch with friends and family.

Kelly McEvitt
By Kelly McEvitt
on October 03, 2019

Getting people to your website is one thing, keeping them there is another story. With the average website visitor remaining onsite for 15 seconds, you have a very short window of time to capture their attention and direct them on a path to conversion. To get a better understanding of your visitor engagement, and to help identify areas for improvement, utilize tools like Google Analytics. Your bounce rate will indicate whether your users are finding what they need out of your website and your average session duration will tell you what pages guests find most engaging. 

By Clutch
on February 20, 2017

Nowadays, businesses of all sizes are increasingly reliant on driving traffic to their websites to increase visibility and generate sales. Getting visitors there, though, requires a combination of a wide range of activities, not least of which is search engine optimization (SEO).

Pat Ahern
By Pat Ahern
on June 24, 2016

Understanding How Google’s Most Recent SERP Updates Can Help You Win at SEO in 2016


Meredith Cook
By Meredith Cook
on October 06, 2015

In case you have been out of the tech loop, Apple released its new iPhone and iOS 9 operating system two weeks ago. In addition to more fine-tuned features like better navigation in Apple Maps, more built-in apps, and new emojis (finally, the taco!), the new operating system will now allow users to install ad blocking apps. This means users can now easily block third-party scripts, pop-up ads, trackers, and other forms of advertising that could come through.

Of course, ad blocking apps aren’t a novel idea. So what’s the big deal?

By Jay Gordman
on August 19, 2015
Companies, large and small, are blindly spending huge amounts of precious resources on digital marketing 
efforts. It is problematic that, in many cases, they don’t know if it is working or not because they are not appropriately measuring the results. Even worse, they aren’t even sure why they are using this tactic in the first place. Oh right, we do it because everyone is doing it…. The shareholders and key stakeholders of the company deserve better.
The good news is that there is a pretty strait forward approach to fixing this challenge.
By Lindsey Holliday
on May 07, 2015

SEO, or search engine optimization, and inbound marketing might seem like separate strategies for driving more traffic to your website and converting more visitors into leads. The truth is that you can try to separate them, but you'll only come to this conclusion: SEO is simply just one component of the larger strategy that is inbound marketing. 

Evan Barrett
By Evan Barrett
on April 14, 2015

Remarketing in the Facebook platform has been limited at best for some time. Now don’t get me wrong, growing page likes and serving ads to people who have already liked your page has some merit, but this was only groundbreaking in the 2000’s. 

By Holly Lieberman
on January 29, 2015

 Google and other search engines consider a number of factors when choosing who gets to rise to the top of search results and bring in organic traffic. Crawling pages to see what they are all about is a big part of the process, so you want to be sure you send the right messages to the crawlers. Having the right keywords in the right places will help search engines find you, but how do you know which to use and where to put them?