Website Design Features to Improve Conversion Rate

By Kelly McEvitt
on October 03, 2019

Getting people to your website is one thing, keeping them there is another story. With the average website visitor remaining onsite for 15 seconds, you have a very short window of time to capture their attention and direct them on a path to conversion. To get a better understanding of your visitor engagement, and to help identify areas for improvement, utilize tools like Google Analytics. Your bounce rate will indicate whether your users are finding what they need out of your website and your average session duration will tell you what pages guests find most engaging. 

AdVision Recognized as a Top Denver SEO Firm

Nowadays, businesses of all sizes are increasingly reliant on driving traffic to their websites to increase visibility and generate sales. Getting visitors there, though, requires a combination of a wide range of activities, not least of which is search engine optimization (SEO).

The Definitive Guide to Google SERP Updates: 2016 Edition

By Pat Ahern
on June 24, 2016

Understanding How Google’s Most Recent SERP Updates Can Help You Win at SEO in 2016

Here’s What You Need to Know About Ad Blocking in iOS 9

By Meredith Cook
on October 06, 2015

In case you have been out of the tech loop, Apple released its new iPhone and iOS 9 operating system two weeks ago. In addition to more fine-tuned features like better navigation in Apple Maps, more built-in apps, and new emojis (finally, the taco!), the new operating system will now allow users to install ad blocking apps. This means users can now easily block third-party scripts, pop-up ads, trackers, and other forms of advertising that could come through.

Of course, ad blocking apps aren’t a novel idea. So what’s the big deal?

Stop Wasting Your Digital Marketing Budget 

SEO and Inbound Marketing: What’s the Relationship?

SEO, or search engine optimization, and inbound marketing might seem like separate strategies for driving more traffic to your website and converting more visitors into leads. The truth is that you can try to separate them, but you'll only come to this conclusion: SEO is simply just one component of the larger strategy that is inbound marketing. 

5 Steps to Set Up Facebook Remarketing/Retargeting

By Evan Barrett
on April 14, 2015

Remarketing in the Facebook platform has been limited at best for some time. Now don’t get me wrong, growing page likes and serving ads to people who have already liked your page has some merit, but this was only groundbreaking in the 2000’s. 

The Importance of a Strong Keyword Strategy for SEO

 Google and other search engines consider a number of factors when choosing who gets to rise to the top of search results and bring in organic traffic. Crawling pages to see what they are all about is a big part of the process, so you want to be sure you send the right messages to the crawlers. Having the right keywords in the right places will help search engines find you, but how do you know which to use and where to put them?