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The Brightlark Blog » Search-marketing
Matt Walde
By Matt Walde
on November 15, 2012

SEO vs PPCSearch engine marketing services are the single most important components for generating quality leads. It's that simple. And although researching search engine marketing quickly becomes detailed and complex, here's the big picture: search engine marketing falls under two basic categories, unpaid and paid. The aim: generative traffic (leads) to result in sales.