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Jon Stroker
By Jon Stroker
on January 29, 2016

"Silver bullets" are hard to come by in the world of inbound marketing, and can sometimes get you in more trouble then they were worth in the first place. Paying for backlinks and other "get rich quick" SEO schemes have landed good-natured marketers in hot water, when all they had set out to do in the first place was increase performance.

Evan Barrett
By Evan Barrett
on January 07, 2016

Lots of Hats, Lots of Online Channels.

By now, small and medium business owners know that online marketing is not optional.  But, making decisions about your marketing can be intimidating, and expensive.  Is it better to invest in pay per click advertising (PPC) or search engine optimization (SEO)? With an enormous portion of our buying decisions begin, and end on the web, and the answer is that neither option is inherently better than the other. Both areas hold immense value, and the true answer for your marketing will depend on your specific business needs.

By Holly Lieberman
on November 26, 2015

Business owners and marketers looking to generate revenue online need to choose the right keywords for their online marketing strategies. But, the right keywords for the job may differ dramatically whether you are running an SEO or PPC campaign. Organic and paid search strategies require different keywords and a different approach.

Pat Ahern
By Pat Ahern
on November 03, 2015

 

Why Local Search Traffic Matters to Your Small Business

It’s no secret that ranking higher than Lowe’s or Home Depot for any home improvement-related search phrases is a difficult task. With millions of dollars to spend on marketing every year, the chances of you outranking them on search engines are small. However, if you run a home improvement shop in Denver, then outranking Lowe’s on a national level isn’t necessary. As a small business, your most important battle is the one in your backyard – outranking them within Denver. Now, thanks to local SEO, you can.

By Sam Winn
on September 29, 2015

Search Engine Optimization – what a concept! The purple unicorn, the great white buffalo, or the Loch Ness Monster of inbound marketing. Although there is a lot of grey area in SEO, there are still several measurable aspects. However, it’s you or your agency’s job to ensure that these aspects are being measured and tended too.

By Lindsey Holliday
on July 28, 2015

When you are a digital marketer, you tend to notice anything and everything Google is doing. However, with the newest Panda refresh, Panda 4.2, the impact is far less noticeable due to it’s slow rollout. This marks the 30th update for the Panda Algorithm since it was launched in 2011. So what does Panda 4.2 have in store for us? Let’s take a deeper look into Google’s most recent algorithm refresh.

By Matt O'Connell
on July 23, 2015

By this time, everyone knows: your business needs to be on Google. But, not everyone knows about an SEO tool "Google My Business," an extension of Google Plus that is a vital part of local web strategy. Formerly known as "Google Places," Google My Business ensures that full information about your business is available to prospects that use the search engine to find businesses locally. This is the information Google will display in Google Maps and the information entered here will also serve as your company’s Google Plus page